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Making Your Message Wireless

Have you gone mobile yet? It’s a face: mobile recruitment allows both you and employees-to-be access to send and receive information about job openings. Simply stated, mobile recruitment uses mobile phone technology to update a variety of social networks and involve potential recruits in a much more personal way, including the ability to ask and receive answers of their own.

One essential element of mobile recruitment is the job seekers’ ability to learn about your company. Smart phone technology is a must. Oftentimes, mobile job recruiters will advertise open positions, and include a link or a way to access special, mobile-optimized landing sites where they can learn about the position in detail through prose, pictures, and multi-media.

Another role mobile recruitment satisfies is the desire for affordability. Instead of job boards, billboards, and costly—through expansive—campaigns, reaching out and responding using mobile devices is an effective, soft-spoken way to reach results. Through mobile technology, recruiters are already seeing results at a much lower cost-per-hire. Get involved!

Signing off for now,
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Job Fairs and Facebook

It’s a fact: job fairs remain a great way to connect a community with an employer, and get to know perspectives hires before they even sit down to an interview. But when promoting a job fair, many organizations overlook the importance — and utility — of social media. Using the built-in utility of the new timeline-optimized Facebook, you can create and promote event happenings in a quick, easy, and very visible way.

– Choose a job fair venue that is close to where the majority of your Facebook fans reside. Consider integrating a Tweetup, holding a seminar, or hosting a hiring event for your business that would tie marketing in to your job fair event.

– In order to promote an job fairyou must first have a business Facebook page. A personal account won’t cut it—you need to have a central portal your attendees can “fan” as part of your registration process.

– Send out invitations. Decide if you want your job fair to be invitation only, where the only people who can accept and view details are ones you have sent to, or open to all.

Job faires are a great way to show that your Facebook page isn’t just for looks — things are happening, and that keeps your brand foremost in the minds of your fans.

Until next time,

Buyer Advertising
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Trend Watch for HR Strategies

HR is changing, and along with streamlining comes bold new changes for the future. Here are some changes that HR departments are already implementing, and how improvements make their way throughout their organization.

– Greenifying: HR staff are being called to take an active role in reducing the company carbon footprint—that means finding new ways to eliminate paper in favor of electronic storage, initiating recycling drives, and sponsoring employee riding-sharing programs.

– Humanizing strategies with perks such as daycare, flex time, and work-at-home opportunities, and a looser attendance policy.

– Cutting the fat—as budgets continue to tighten, HR personnel are called upon to be the gatekeepers of effective programs, and to help eliminate what doesn’t work.

– Succession planning: more than cross-training, there’s a growing demand for battle-preparedness in the likelihood of staff turnover.
Until next time,

Buyer Advertising
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Recruitment and Maintaining Top Talent

As the economy turns and the once vast pools of hires start to dry, it’s now more important than ever to keep your top talent happy. Maintaining the best hires that your recruitment strategy has drawn in is a solid strategy for maintaining productivity and future-proofing the success of your organization. So, how do you make it hapen?

Consider allowing more personal expression into the workplace. Although an admitted time sink, companies are experimenting with opening up sites like Facebook and Twitter—often for business, networking related purposes. Companies are also providing time for music and exercise, finding that the resources they’re expending catering to high-performing employees is more than worth the investment.

Above all, remember that a plethora of available talent doesn’t necessarily translate into increased productivity, and ultimately higher revenue for your business. Taking the time to plan a thoughtful, fun, creative, rewarding workplace is a great strategy for truly utilizing emerging graduates with a lot to offer your organization.

Signing off for now,
Buyer Advertising