LinkedIn Adds “Mentions”
LinkedIn recently added a new way for you to connect with your network by mentioning companies and connections in your posts. This feature is similar to the tagging functions which are available on both Facebook and Twitter.
For organizations, the new LinkedIn functionality provides great opportunities for increasing brand awareness. According to industry studies, it will take five to seven mentions before people start to remember brand names.
How Do You Use “Mentions”?
It’s easy! Just start typing the name of a connection or a company in the status update box or a comment field and a drop down will appear from which you can select the intended party that you’d like to mention. “Mentions” are first rolling out for English-speaking LinkedIn users.
How Will “Mentions” Affect Your Use of LinkedIn?
1. Organizations can now mention consumers and other businesses in their posts on LinkedIn. Effectively using mentions will increase your organization’s visibility on LinkedIn. Any individual or company that you mention in a post will be notified of the mention, and connections of the individual that you mention will have the ability to see your post as well.
2. If partner organizations or individuals on LinkedIn post noteworthy news or information, you can now share that content and credit the original poster via a mention.
3. Twitter has integrated with the LinkedIn mention feature. So if you mention an individual on LinkedIn and choose to push the same post to your Twitter account, the individuals name will be automatically converted into the associated Twitter handle.
4. As an organization, you now have the ability to publicly recognize employees for outstanding work and achievement.
While the ability to connect with consumers and other organizations is important to brand recognition, it is also important to keep in mind that mentions should not be used to spam. Use of mentions should be meaningful and aimed to inspire conversations with multiple parties.
Videos have transformed the Internet almost as much as the Internet itself has transformed the sharing of information. Recent studies have shown that at least 85 percent of all Internet users watch videos every month. The majority of the people browsing websites would prefer videos over text; they like the simplicity, the rapid-fire information sharing, and the entertainment value.
All of this translates perfectly into recruiting. You could write the most compelling copy in the world, describing everything that your company has to offer, and most people simply would not read it. They would skim over it. Reading a entire page of information takes too long, and people have too many things to do to devote their time to something like that unless they have no other choice.
However, these same people will happily click on a three-minute video and watch the whole thing. This is why it is an effective recruiting tool – it opens the door to far more prospective employees. It throws a wide net that draws in top talent from all over the world.
A recruiting video also allows you to create a strong brand for your company. You can creatively use things like you logo, your color scheme, a slogan, a jingle, and much more. Text is far too simple to truly capture everything that fits into your brand, that gives your company its identity.
Finally, people are very quick to share videos. If they find them funny, interesting, or engaging, they will post them on social media sites and blogs. They will recommend them to their friends. A well-made video has the chance to get millions of views. With this type of exposure, you can really find the talent that you are searching for.
In the end, recruiting is too important to ignore the changes in the industry. You must have the best possible employees, and you need to get their attention in order to connect with them. A video is a sure way to attract a lot of attention, to build up your brand and your company image, and to start recruiting high-caliber employees today.