You’re probably a little tired of the hype by now: social media is the art of making your audience love you. But what about the other way around–do you love your user base? As Valentines Day rolls around this 2012, it’s important to remember that marketing romance is a two way street. So, to return to our original point: how’s your Facbook these days?
The key for the any-size business looking to build an online following is to target the appropriate demographic. Most interestingly, per the Facebook developers, the typical person who “likes” organizations has over twice the number of friends than the average Facebook user. These are the folks who utilize Facebook as a hobby, and not simply as a networking tool. They willingly spend their free time on Facebook, which means that to earn their interest, you need to pay out in terms of entertainment value. Provide links and talk about your business, but do so in a way that’s interesting, engaging, and for goodness sakes, write about things people want to actually read! There’s no captive audience when it comes to social media.
Another key demographic you’ll want to court is the to 25-39 age range. Why? The average Facebook “liker” is aged 34. That means no matter what your typical customer base is comprised of, spend some time preparing content that’s of value people who fit in this range. Above all else, be proactive about your social media strategy, and entertain while illustrating your services.
Until next time,