Big companies don’t necessarily translate into big social media followings. Sometimes, it seems like the best-laid plan result in a few followers on Twitter–and that’s if you’re lucky! As you tweet your little business heart out, here are four effective tactics to employ to rein in friends, followers, re-tweeters, and everything in between.
Make it diverse. By changing up the tone and subject matter of your posts, you’re proving that there’s an actual human behind your machines. That’s a good thing.
Keep it to 170 characters. No, really. Short-linking makes it very easy to gush about your latest product or service, but people read Twitter because they like brevity. Give the people what they want.
Re-tweeting isn’t cheating. While your Twitter account shouldn’t be a directory of other people’s offerings, don’t be afraid to re-tweet the latest buzz from another source.
Be interesting. Seems easy, but the art of pushing out interesting content for users to consume is, well, an art. Some companies never get it right. The ones that do enjoy more online sales and better candidate pools.
Until next time,