It’s a fact: job fairs remain a great way to connect a community with an employer, and get to know perspectives hires before they even sit down to an interview. But when promoting a job fair, many organizations overlook the importance — and utility — of social media. Using the built-in utility of the new timeline-optimized Facebook, you can create and promote event happenings in a quick, easy, and very visible way.
- Choose a job fair venue that is close to where the majority of your Facebook fans reside. Consider integrating a Tweetup, holding a seminar, or hosting a hiring event for your business that would tie marketing in to your job fair event.
- In order to promote an job fairyou must first have a business Facebook page. A personal account won’t cut it—you need to have a central portal your attendees can “fan” as part of your registration process.
- Send out invitations. Decide if you want your job fair to be invitation only, where the only people who can accept and view details are ones you have sent to, or open to all.
Job faires are a great way to show that your Facebook page isn’t just for looks — things are happening, and that keeps your brand foremost in the minds of your fans.
Until next time,