Tag: Buyer

Juneteenth at Buyer: Celebrating African American Freedom and Culture

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Buyer Celebrates Juneteenth 2022

Juneteenth is a day to reflect, recognize, and celebrate the anniversary of the United States ending slavery. We honor the strength, courage, achievements, and determination of the African American community by continuing to educate ourselves and focus on self-improvement. We want to share how we plan to honor and amplify the significance of Juneteenth this year.

Juneteenth represents one of our country’s most historically profound events: on June 19, 1865, two years after Abraham Lincoln signed the Emancipation Proclamation, Union soldiers informed the people of Galveston, TX, that all enslaved African Americans were free.

A century and a half later, Juneteenth is a nationally-recognized US holiday. Also known as Freedom Day and Black Independence Day, Juneteenth celebrates African American freedom, history, culture, and resilience. The entire nation is honoring Juneteenth in 2022.

That said, we still have more work to do. Unconscious bias exists whether we accept it or not. Microaggressions are real and happen everywhere we go. Ongoing racism against African Americans continues to infect this country on a daily basis.

So – how can we activate our activism? How do we implement action toward progress and change? What steps can we take, individually and as a community, to stand in solidarity and celebrate African American freedom on Juneteenth? We can start by making efforts to educate ourselves, our friends, families, coworkers, neighbors, and our overall communities.

Juneteenth Day falls on a Sunday this year. In these cases, Juneteenth is federally recognized as a US holiday the following Monday – and this year, on June 20, 2022. At Buyer, we start today. Our agency will treat Juneteenth weekend as a time to reflect, reassure, and celebrate Black culture this year.

Thus, we are establishing our own Juneteenth traditions. Buyer honors Juneteenth 2022 and celebrates African American achievements throughout history by picking up a book!

Will you join us in commemorating Juneteenth this weekend? Check out 49 Black Authors On Their Favorite Books by Black Authors, a list of renowned literature authored by great African American writers and thinkers.

#BuyerHonorsJuneteenth #Juneteenth2022 #CelebrateBlackCulture #AfricanAmericanLiterature #AfricanAmericanStories #JuneteenthReads #JuneteenthAtBuyer #DEI

Recruitment Advertising Metrics/Analytics

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With so many different sources available to attract top talent, it can be difficult to know where best to spend your recruitment budget. Self-select metrics are 83% innaccurate, which means that 4 out of 5 candidates identify the wrong source when applying for a job.

With Buyer’s enhanced analytics, you can view real-time metrics including source effectiveness and cost per hire. The source of your hires doesn’t have to be a mystery – start hiring more efficiently with Buyer’s enhanced analytics tools!

Learn more about our enhanced analytics tools by clicking here and let us exceed your expectations today!

Looking Back

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As a professional invested in the marketing of your business, you like to stay informed. Chances are, you check at least a few articles, magazines, or blogs (after all, you’re here, aren’t you?) per month to generate an electric brainstorm of ideas that could propel your advertising strategy forward. Future-minded though you might be, if your nose is pointed directly at what’s to come, you could miss an important source of inspiration: your past.

Your company has enjoyed success. As a matter of fact, to stay in business, that’s a requisite. And it’s exactly those successes that you can turn to in order to drive you forward. Take a trip down memory lane and pull up pieces you’ve done in the past. By actually examining individual projects, they’ll stir up memories—what’s worked, what hasn’t, what goals you had set originally—that can provide the push you need to market your organization more effectively.

Every company is different. Take great notes about what’s worked for your organization—numbers, if you can wrangle them up—and track what strategies or campaigns have been most effective for your business, that what’s pooped out on you. Information often turns into inspiration, positioning you perfectly for the next big idea.

Farewell for now,
Buyer Advertising
www.buyerads.com

Incenting the Masses

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It’s a topic that receives less attention as the recession lingers: recruitment incentives. Despite having a swelling of potential recruits per opening, as hiring managers, you know that quantity doesn’t always translate into quality. The best solution for filling an open position is to first attract top talent, and then keep them at your organization. But with limited budgets, how do you make this happen?

Consider allowing more personal expression into the workplace. Although an admitted time sink, companies are experimenting with opening up sites like Facebook and Twitter—often for business, networking related purposes. Companies are also providing time for music and exercise, finding that the resources they’re expending catering to high-performing employees is more than worth the investment.

Above all, remember that a plethora of available talent doesn’t necessarily translate into increased productivity, and ultimately higher revenue for your business. Taking the time to plan a thoughtful, fun, creative, rewarding workplace is a great strategy for truly utilizing emerging graduates with a lot to offer your organization.

‘Till next time,
Buyer Advertising
www.buyerads.com

The Logistics of Going Social

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You’d love to get in on this social media thing, but you just don’t have the time. With the amount of material to read and digest, and a laundry list of “to-do’s”, it’s easy to keep putting off the bits and parts that make a successful online strategy. Here’s an approach to get you started.

Companies need to take a different route than individuals when establishing themselves on Twitter and Facebook. Not only do you have different setup routes (such as Facebook, where you need to list your company as a business instead of as a person), but you’ll need to include more information. One tip is to collect this data ahead of time. Choose an associate to manage the account. List their email address as the primary holder. Collect the following snippets: your organization’s contact information, your physical address, your telephone number, your blog address (if you have one), hours of business, and a brand image to display. You’ll need this when setting up a Facebook account, and you can even elect to use some of this in your Twitter account, too. Launching a complete social media profile helps to avoid being mis-categorized for a few days by popular search engines, and allows you to begin producing meaningful content immediately.

Once you’re set up, decide on an updating strategy. And you do want to update. Not only is social media a great way to maintain SEO and draw in customers, it’s an opportunity to promote content and change your voice, even stepping away from the traditional brand of your own product. Social media provides a chance to re-invent yourself with a fresh voice, and that’s a project few organizations can afford to pass up.

Signing off for now,

Buyer Advertising
www.buyerads.com

3 No-No’s for Social Media

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Establishing a foothold in social media represents a big investment for your company—not because doing so is overly complicated or expensive, but because it takes a lot of time to maintain your presence. In terms of man-hours, you’ll need to set up appropriately-branded Facebook, Twitter, and LinkedIn accounts, and organize a schedule for regular updates. Before you get started, here are a few common items of misuse and abuse. Avoid the following at all cost!

Letting things languish. You can’t count the number of corporate Facebook sites that lie fallow, unproductive for the company that created it. You’ll want to update regularly to reap the benefits: increased exposure for SEO and a dialog between you and your customers. On the flip-side, you don’t want to be posting every few hours, either—nothing sends fans running away faster than spamming their news feeds with clutter. Aim for updating a few times a week.

Being predictable. When you’re updating your new media sites, remember that you’re talking to people, not to consumers. Speak in a language that a real person would enjoy reading, and entertain rather than preach. Come off too advertise-y, and people are sure to click away.

Not posting job opportunities. Facebook and Twitter is personal, and there aren’t a lot of things more personal than your career. Posting your openings is a great way to draw on a pool of non-conventional applicants. Of course, there’s a big reason you may not be posting career openings in the first place: you have a dedicated Facebook site specifically for that purpose.

No matter how you go about using new media, getting yourself out there puts you ahead of the competition, and pushes you in the right direction to more customers and greater interest from the population at large. Good luck!
Signing off for now,
Buyer Advertising
www.buyerads.com