| | Buyer understands that a successful advertising campaign is built on a solid relationship. This relationship engages both the client and the agency in a partnership that is singularly focused on the same goal - developing a compelling strategy upon which to create and execute a targeted and effective campaign.
• Our team approach
• Our creative process
• Our research capabilities
Our team approach
Our business approach begins with assigning a multi-tiered team of account service and creative professionals to each of our clients. The account manager, who steers the strategic direction of the account, heads the account tier, which is supported by an account executive, a media advisor, account coordinators, and an administrative staff. The creative director leads the creative tier and directs the team of art directors, graphic designers, and copywriters who translate the account’s strategy into the appropriate media.
Buyer’s multi-tiered team approach ensures that you always have access to an account service professional who is familiar with your account and can answer your questions. It’s one of the many ways Buyer provides exceptional service.
In addition to our business approach and outstanding creative work, our clients are impressed with our attention to detail, our flexibility in handling sudden or unusual requests, and our readiness to always go the distance to fulfill their needs. Visit each of our divisions for specific services.
Our creative process
Buyer's creative process begins with getting to know YOU – the client. We go to great lengths to understand your business, clarify your goals and determine your target audience. We research your industry, investigate the competition and find innovative opportunities for you to effectively distinguish your company in the marketplace. Check out our portfolio for samples.
Our research capabilities
Buyer's media research capabilities are extensive. Our strength lies in our knowledge of media and markets gleaned from over 37 years of experience. We specialize in identifying target populations and selecting the right media to best reach your target audience and secure results. Buyer respects the value of each advertising dollar you spend and works diligently to add value whenever possible.
By maintaining a computerized library of media directories, Buyer has immediate access to deadlines, rate and demographic information throughout the world. We also subscribe to professional, trade and news resources in a variety of industries, as well as track minority, special market, demographic and media studies from key metropolitan newspapers, trade and professional publishers.
Buyer's research capabilities include:
• Media Research
• Media Planning
• Account Planning
• Focus Groups
• Competitive Analysis
• Market Profiles
• Demographic Research
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