{"id":101,"date":"2010-12-10T03:12:35","date_gmt":"2010-12-10T03:12:35","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=101"},"modified":"2022-03-11T14:51:14","modified_gmt":"2022-03-11T14:51:14","slug":"dont-neglect-linkedin","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=101","title":{"rendered":"Don\u2019t Neglect LinkedIn"},"content":{"rendered":"

Like any good advertising strategy, it\u2019s easy to sweep the old faithfuls under the rug. In the midst of the growing popularity of Twitter and Facebook, there are many who neglect the underdogs. LinkedIn came into being in 2003, and since then, by-the-minute media has been the flavor of choice–with flashy features such as instant tweets and a library of Facebook apps. Simply stated, to some, LinkedIn has become old hat.<\/p>\n

However, keeping an active account is a worthwhile endeavor for nearly any organization. Even without the designer interface and the mobile media extras, LinkedIn provides a valuable \u201cat a glance\u201d stats about a company without a client needing to navigate individual company websites. It\u2019s essential for SEO, where sites like Google can parse LinkedIn to see if an organization exists outside their own little webspace. And as a portal for employees-to-be or prospective clients, LinkedIn offers an attractive way to reach individual people, rather than the info@yourcompany.com<\/a> many organizations use as a default.<\/p>\n

But perhaps the most compelling argument to keep up with LinkedIn is that people know it and use it already. It\u2019s found a home in the bookmarks of millions, and if you\u2019re spending time keeping up a presence, it\u2019s only logical that you\u2019ll reach some potential hires or customers. After all, advertising where the people are remains one of the fundamental tenants of any successful enterprise.<\/p>\n

Signing off for now,
\nBuyer Advertising
\nwww.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Like any good advertising strategy, it\u2019s easy to sweep the old faithfuls under the rug. In the midst of the growing popularity of Twitter and Facebook, there’s a lot of folks who neglect the underdogs. LinkedIn came into being in 2003, and since then, by-the-minute media has been the flavor of choice–with flashy features such as instant tweets and a library of Facebook apps. Simply stated, to some, LinkedIn has become old hat.<\/p>\n

However, keeping an active account is a worthwhile endeavor for nearly any organization. Even without the designer interface and the mobile media extras, LinkedIn provides a valuable \u201cat a glance\u201d stats about a company without a client needing to navigate individual company websites. It\u2019s essential for SEO, where sites like Google can parse LinkedIn to see if an organization exists outside their own little webspace. And as a portal for employees-to-be or prospective clients, LinkedIn offers an attractive way to reach individual people, rather than the info@yourcompany.com many organizations use as a default. <\/p>\n

But perhaps the most compelling argument to keep up with LinkedIn is that people know it and use it already. It\u2019s found a home in the bookmarks of millions, and if you\u2019re spending time keeping up a presence, it\u2019s only logical that you\u2019ll reach some potential hires or customers. After all, advertising where the people are remains one of the fundamental tenants of any successful enterprise.<\/p>\n

Signing off for now,
\nBuyer Advertising
\nwww.buyerads.com<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[19,69,20,193],"class_list":["post-101","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-social-media","tag-buyer-advertising","tag-buyer-advertising-blog","tag-linkedin","tag-social-media"],"yoast_head":"\nDon\u2019t Neglect LinkedIn - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=101\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Neglect LinkedIn\" \/>\n<meta property=\"og:description\" content=\"Like any good advertising strategy, it\u2019s easy to sweep the old faithfuls under the rug. In the midst of the growing popularity of Twitter and Facebook, there's a lot of folks who neglect the underdogs. LinkedIn came into being in 2003, and since then, by-the-minute media has been the flavor of choice--with flashy features such as instant tweets and a library of Facebook apps. Simply stated, to some, LinkedIn has become old hat. However, keeping an active account is a worthwhile endeavor for nearly any organization. Even without the designer interface and the mobile media extras, LinkedIn provides a valuable \u201cat a glance\u201d stats about a company without a client needing to navigate individual company websites. It\u2019s essential for SEO, where sites like Google can parse LinkedIn to see if an organization exists outside their own little webspace. And as a portal for employees-to-be or prospective clients, LinkedIn offers an attractive way to reach individual people, rather than the info@yourcompany.com many organizations use as a default. 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