{"id":1096,"date":"2020-08-27T19:26:34","date_gmt":"2020-08-27T19:26:34","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=1096"},"modified":"2022-03-11T14:46:41","modified_gmt":"2022-03-11T14:46:41","slug":"optimize-your-spend-toward-qualified-applicants-with-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=1096","title":{"rendered":"Optimize Your Spend Toward Qualified Applicants with Programmatic Advertising"},"content":{"rendered":"

\"webinar_COVID-19-PA\"<\/strong><\/p>\n

With any marketing efforts, budget matters\u2014especially in times like these. Programmatic job advertising has redefined recruitment marketing and the way companies post their openings on job boards. Standard pay-per-click advertising often directs much of a company\u2019s budget towards easy-to-fill jobs, resulting in paying for too many clicks, while hard-to-fill jobs lack in exposure and applies. Paying for excess clicks (candidates) can waste up to 30% of a company\u2019s advertising budget.<\/p>\n

Implementation of programmatic job advertising allows a company to take control of their budgets by setting up rules for how many clicks\/applies they want to receive for each job. In addition, programmatic job advertising removes the guess work of determining which job boards are most effective, by allowing for real-time data analysis at the job level. Through its flexible spending model, companies can adjust media spend across a diverse range of job boards and optimize towards KPIs such as lowest cost-per-click, lowest cost-per-apply, lowest cost-per-qualified-apply, and more.<\/p>\n

The \u2018Attract\u2019 module of our Talent Engine platform combines human and technology to offer our clients a best-in-class option for programmatic job advertising. Our goal is to eliminate waste, drive better candidate flow, and improve ROI.<\/p>\n

Let\u2019s make the most of your budget. Buyer\u2019s programmatic team is ready to leverage our resources and industry knowledge to meet your hiring goals. Contact us at 857-404-0864 or info@BuyerAds.com<\/a> to learn more about our customized recruitment solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"

With any marketing efforts, budget matters\u2014especially in times like these. Programmatic job advertising has redefined recruitment marketing and the way companies post their openings on job boards. Standard pay-per-click advertising often directs much of a company\u2019s budget towards easy-to-fill jobs, resulting in paying for too many clicks, while hard-to-fill jobs lack in exposure and applies. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1096","post","type-post","status-publish","format-standard","hentry","category-advertising-trends"],"yoast_head":"\nOptimize Your Spend Toward Qualified Applicants with Programmatic Advertising - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=1096\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Your Spend Toward Qualified Applicants with Programmatic Advertising\" \/>\n<meta property=\"og:description\" content=\"With any marketing efforts, budget matters\u2014especially in times like these. 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