{"id":1118,"date":"2020-10-16T13:58:26","date_gmt":"2020-10-16T13:58:26","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=1118"},"modified":"2022-03-11T14:46:14","modified_gmt":"2022-03-11T14:46:14","slug":"how-to-execute-a-post-covid-employer-brand","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=1118","title":{"rendered":"How To Execute a Post-COVID Employer Brand"},"content":{"rendered":"

\"webinar_COVID-19-10-16\"<\/p>\n

We\u2019ve discussed why<\/em><\/a> establishing a time-sensitive Employer Brand is essential for meeting hiring goals. The next step, how does a company execute their new brand to bring the desired results?<\/p>\n

First, find an authentic narrative. The coronavirus pandemic has affected the entire world, so don\u2019t be afraid to express how your organization has\/is dealing with it. Good or bad, challenges or achievements\u2014working an open story into your EVP and Employer Brand builds trust with potential candidates that can strengthen their commitment to your organization.<\/p>\n

Next, support your narrative with the right messaging. Rethink optics, visuals, and tone of voice\u2014avoid grandiose appearances and focus on simplicity. Then, identify the types of content to best bring out your message. This could be blogs written by current employees, video diaries, podcasts, training content, etc. An increase in social media posts sharing new content will not only exhibit your brand\u2019s affinity for current times but will keep you top-of-mind with candidates.<\/p>\n

Updated Employer Brands have proven to help many organizations. Gartner reports organizations that effectively deliver on their EVP\/Employer Brand can decrease annual employee turnover by 69%. In addition, creating a modified and inclusive Employer Brand reduces CPH and time to hire, increases applicant quality, and establishes a competitive and authentic employer brand identity.<\/p>\n

A refresh can go a long way, and Buyer is here to help. Contact us at 857-404-0864 or\u00a0info@BuyerAds.com<\/a> to learn more about our customized recruitment solutions that deliver results no matter the budget.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve discussed why establishing a time-sensitive Employer Brand is essential for meeting hiring goals. The next step, how does a company execute their new brand to bring the desired results? First, find an authentic narrative. The coronavirus pandemic has affected the entire world, so don\u2019t be afraid to express how your organization has\/is dealing with […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1118","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nHow To Execute a Post-COVID Employer Brand - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=1118\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Execute a Post-COVID Employer Brand\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve discussed why establishing a time-sensitive Employer Brand is essential for meeting hiring goals. 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