![\"webinar_COVID-19-11-23\"](\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/webinar_COVID-19-11-23.jpg\")
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Employers all over the country are in a strange predicament\u2014while the second wave of the coronavirus rages on, companies are continuing to prepare or resume operations. Candidates are needed, and depending on the industry, in significant amounts. In order to meet your hiring goals, consider the following when re-working your media strategy:<\/p>\n
Post-COVID candidates are a different type of market.<\/strong><\/p>\n In response to COVID-19, the \u201csafer at home\u201d mentality is instilled in many. A majority of the current workforce is at home, and those unemployed are staying in. Utilizing traditional out-of-home media spaces like billboards and commuter advertising is not going to be as effective because there\u2019s just not as many people on the roads. With an increased amount of job seekers online, implementation of programmatic advertising can take your media dollars farther, especially if you\u2019re resuming hiring efforts with a less than normal budget.<\/p>\n