{"id":1150,"date":"2021-01-28T14:21:53","date_gmt":"2021-01-28T14:21:53","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=1150"},"modified":"2022-03-11T14:46:14","modified_gmt":"2022-03-11T14:46:14","slug":"preventing-gender-bias-in-job-descriptions","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=1150","title":{"rendered":"Preventing Gender Bias in Job Descriptions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1151\" src=\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/webinar_COVID-19-01-28.jpg\" alt=\"webinar_COVID-19-01-28\" width=\"1200\" height=\"628\" \/><\/p>\n<p>Last year we saw a massive push for diversity and inclusion in the workplace. Organizations have revitalized their branding efforts, established committees, and created wellness programs to sufficiently address potential concerns. However, there\u2019s one area often left unchanged\u2014the job description.<\/p>\n<p>Quite simply, it\u2019s all in the language. Research has shown that most gender bias within job postings is often given\/received subconsciously. What might seem like a strong or compassionate pitch may in fact have the opposite effect. A <a href=\"https:\/\/www.sussex.ac.uk\/webteam\/gateway\/file.php?name=gendered-wording-in-job-adverts.pdf&amp;site=7\">2011 study<\/a> deemed that words commonly used to advertise jobs are inherently masculine or feminine. Examples of masculine-coded words include \u201cdriven, aggressive, or leader\u201d, whereas feminine-coded words include \u201csupport, compassionate, and commitment.\u201d The researchers found that an imbalance in language may deter applicants of the opposite gender from applying for a position.<\/p>\n<p>Left unaddressed, this can provide hiring challenges, especially to companies in male or female-dominated fields. Job postings are often an applicant\u2019s first encounter with your employer brand, and the language used gives insight into its prevalence within your company.<\/p>\n<p>Stay on top of industry revelations. With 50+ years of recruitment experience, we\u2019re ready to leverage our resources and industry knowledge to meet your hiring goals. Contact us at <a href=\"mailto:info@BuyerAds.com\">info@BuyerAds.com<\/a>\u00a0to learn more about our customized recruitment solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year we saw a massive push for diversity and inclusion in the workplace. Organizations have revitalized their branding efforts, established committees, and created wellness programs to sufficiently address potential concerns. However, there\u2019s one area often left unchanged\u2014the job description. Quite simply, it\u2019s all in the language. Research has shown that most gender bias within [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Preventing Gender Bias in Job Descriptions - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=1150\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preventing Gender Bias in Job Descriptions\" \/>\n<meta property=\"og:description\" content=\"Last year we saw a massive push for diversity and inclusion in the workplace. Organizations have revitalized their branding efforts, established committees, and created wellness programs to sufficiently address potential concerns. However, there\u2019s one area often left unchanged\u2014the job description. Quite simply, it\u2019s all in the language. 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