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We live and work in the age of social media, with no end in site. And while it\u2019s a no-brainer to add social media to your digital marketing strategy, timing is everything<\/strong>.<\/p>\n The evolution of social media has brought many platforms, all vying for users by reinventing ways to produce and absorb content. This level of competition brings a life expectancy for every social media platform\u2014and not understanding this jeopardizes the reach of your digital recruitment efforts, resulting in wasted ad dollars, or missed opportunities.<\/p>\n Google recently collected data and created a visual timeline to show the search volume of social media platforms. Some platforms may seem like a distant memory, while others live on your phone right now. Tik Tok is currently a highly sought platform, while big names like Facebook, although long running, sees a steady decline. Tik Tok is a timely example of a social media platform in its prime, and well-fitted companies quick to incorporate it will see the most success in their digital efforts.<\/p>\n When considering a platform to advertise on, it\u2019s also important to understand its users. After additional research, Buyer\u2019s team found that 18-24 year olds spend 67+ minutes a day on Tik Tok, with 10-19 year olds representing nearly 33% of its users, making Tik Tok an ideal platform to reach teens, new grads, or individuals entering the workforce. Timeliness and an understanding of your audience are keys to social media success. Together they\u2019ll deliver the desired result and establish the versatility of your recruitment marketing capabilities.<\/p>\n![\"unnamed\"](\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/unnamed.png\")
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