{"id":130,"date":"2011-02-17T22:57:55","date_gmt":"2011-02-17T22:57:55","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=130"},"modified":"2022-03-11T14:51:14","modified_gmt":"2022-03-11T14:51:14","slug":"what-heat-mapping-has-to-teach-us","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=130","title":{"rendered":"What Heat Mapping Has to Teach Us"},"content":{"rendered":"

It\u2019s the 21st century, and with these modern times comes an array of technology and tools that make us more effective advertisers. Chief among these is heat mapping\u2014the process of tracking a customer\u2019s eye movements when seeing a webpage for the first time. The eyes don\u2019t lie: there\u2019s a lot to be learned in regards to how a casual consumer relates to your landing page or site itself. Here are some important lessons.<\/p>\n

People don\u2019t read. On the \u2018net, our time is valuable. People are very finicky consumers when it comes to the written word. Heat Mapping has shown that the average users spends almost no time reading the content of a piece\u2014instead, they elect to scan the first few copy points or initial sentence. Having viable copy establishes professionalism; however, don\u2019t count on it to bring in the majority of customers by itself.
\nHeadlines Sell. Everyone loves a good headline. When analyzed, nearly every heat map has shown that people almost always read the headline first and thoroughly. What this represents: an opportunity. If you can make your pitch brief, cohesive, and compelling, you\u2019re on your way towards a conversion.<\/p>\n

We Love Faces. More than any other element, people are drawn to faces. Put a fellow\u2019s (or ladies\u2019) face up on the screen, and sure enough, a heat map will glow bright red around that image. Humanity is drawn to itself. Faces are interesting: attractive, ugly, unique-looking, every face tells a story. Count on images of people to draw attention and help tell your story.<\/p>\n

Until next time,<\/p>\n

Buyer Advertising
\nwww.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s the 21st century, and with these modern times comes an array of technology and tools that make us more effective advertisers. Chief among these is heat mapping\u2014the process of tracking a customer\u2019s eye movements when seeing a webpage for the first time. The eyes don\u2019t lie: there\u2019s a lot to be learned in regards to how a casual consumer relates to your landing page or site itself. Here are some important lessons.<\/p>\n

People don\u2019t read. On the \u2018net, our time is valuable. People are very finicky consumers when it comes to the written word. Heat Mapping has shown that the average users spends almost no time reading the content of a piece\u2014instead, they elect to scan the first few copy points or initial sentence. Having viable copy establishes professionalism; however, don\u2019t count on it to bring in the majority of customers by itself.
\nHeadlines Sell. Everyone loves a good headline. When analyzed, nearly every heat map has shown that people almost always read the headline first and thoroughly. What this represents: an opportunity. If you can make your pitch brief, cohesive, and compelling, you\u2019re on your way towards a conversion.<\/p>\n

We Love Faces. More than any other element, people are drawn to faces. Put a fellow\u2019s (or ladies\u2019) face up on the screen, and sure enough, a heat map will glow bright red around that image. Humanity is drawn to itself. Faces are interesting: attractive, ugly, unique-looking, every face tells a story. Count on images of people to draw attention and help tell your story.<\/p>\n

Until next time,<\/p>\n

Buyer Advertising
\nwww.buyerads.com<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[19,46,95,92,91,93,94],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-all-about-buyer-advertising","tag-buyer-advertising","tag-buyerads-com","tag-faces","tag-heat-map","tag-heat-mapping","tag-landing-page","tag-website-content"],"yoast_head":"\nWhat Heat Mapping Has to Teach Us - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=130\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Heat Mapping Has to Teach Us\" \/>\n<meta property=\"og:description\" content=\"It\u2019s the 21st century, and with these modern times comes an array of technology and tools that make us more effective advertisers. 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