{"id":135,"date":"2011-03-03T00:44:17","date_gmt":"2011-03-03T00:44:17","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=135"},"modified":"2022-03-11T14:51:14","modified_gmt":"2022-03-11T14:51:14","slug":"building-a-community","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=135","title":{"rendered":"Building a Community"},"content":{"rendered":"

With recent changes to the way search engines like Google return results, and as a necessary step in the evolution of hiring strategies, social media is unmatched. Every day, we see companies like Progressive and Staples use their Facebook collective buying power of thousands to increase sales revenue\u2014not to mention to exist as a powerful well of talent to draw upon. You recognize Facebook\u2019s role in your own ability to stay competitive. But how do you get started? For those beginning from scratch, here are a few tips to steer you down the right path.<\/p>\n

Don\u2019t Market.<\/strong> Social media is a whole different species from traditional channels. When you\u2019re deciding what to write in the omni-present \u201cupdate\u201d box, steer clear of anything that promotes your business. \u201cFriends\u201d are not customers, and they can smell a pitch a mile away. Stick to content that benefits them, not yourself.<\/p>\n

Start Right.<\/strong> First rule of social media: empty fan lists tend to empty unless acted upon by an outside force. Ask friends and employees help \u201cseed\u201d your fan list to get you started. If your new fans like what they read, they just may invite friends of their own.<\/p>\n

Lighten Up.<\/strong> All work and no play makes Jack\u2026 well, you know the saying. Facebook and its ilk are mediums of leisure\u2014therefore, part of your posting strategy should be to entertain your fanbase. Try a few techniques and see what works best.<\/p>\n

Happy hunting,<\/p>\n

Buyer Advertising
\nwww.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With recent changes to the way search engines like Google return results, and as a necessary step in the evolution of hiring strategies, social media is unmatched. Every day, we see companies like Progressive and Staples use their Facebook collective buying power of thousands to increase sales revenue\u2014not to mention to exist as a powerful well of talent to draw upon. You recognize Facebook\u2019s role in your own ability to stay competitive. But how do you get started? For those beginning from scratch, here are a few tips to steer you down the right path.<\/p>\n

Don\u2019t Market. Social media is a whole different species from traditional channels. When you\u2019re deciding what to write in the omni-present \u201cupdate\u201d box, steer clear of anything that promotes your business. \u201cFriends\u201d are not customers, and they can smell a pitch a mile away. Stick to content that benefits them, not yourself.<\/p>\n

Start Right. First rule of social media: empty fan lists tend to empty unless acted upon by an outside force. Ask friends and employees help \u201cseed\u201d your fan list to get you started. If your new fans like what they read, they just may invite friends of their own.
\nLighten Up. All work and no play makes Jack\u2026 well, you know the saying. Facebook and its ilk are mediums of leisure\u2014therefore, part of your posting strategy should be to entertain your fanbase. Try a few techniques and see what works best.<\/p>\n

Happy hunting,<\/p>\n

Buyer Advertising
\nwww.buyerads.com<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6,3],"tags":[53,19,46,11,9,193,12],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-focus-on-recruitment","category-social-media","tag-blog","tag-buyer-advertising","tag-buyerads-com","tag-facebook","tag-recruitment","tag-social-media","tag-twitter"],"yoast_head":"\nBuilding a Community - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=135\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Community\" \/>\n<meta property=\"og:description\" content=\"With recent changes to the way search engines like Google return results, and as a necessary step in the evolution of hiring strategies, social media is unmatched. 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If your new fans like what they read, they just may invite friends of their own. Lighten Up. All work and no play makes Jack\u2026 well, you know the saying. Facebook and its ilk are mediums of leisure\u2014therefore, part of your posting strategy should be to entertain your fanbase. Try a few techniques and see what works best. 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