{"id":1425,"date":"2025-03-20T13:23:03","date_gmt":"2025-03-20T13:23:03","guid":{"rendered":"https:\/\/buyerads.com\/blog\/?p=1425"},"modified":"2025-03-20T15:07:05","modified_gmt":"2025-03-20T15:07:05","slug":"buyer-advertising-diversity-matters-in-recruitment-advertising-to-achieve-optimal-roi","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=1425","title":{"rendered":"Diversity Matters"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

Does Your Agency Have a Diverse Mindset?<\/strong><\/p>\n

Diversity matters in all aspects of life including recruitment marketing. The other day, we had a performance meeting with one of the largest job boards on the planet and they revealed an interesting stat about our purchasing history with them.<\/p>\n

After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offered by this board on behalf of our clients. That means while most agencies were concentrating their clients\u2019 dollars primarily on traditional job postings, Buyer Advertising was consistently spending our clients\u2019 dollars across all product offerings casting a wider net and increasing candidate results.<\/p>\n

Why do this when it must have been easier to take a client\u2019s money and to simply dump it into one product? Well in advertising, like life, diversity is good, and our metrics show that diverse media buying significantly achieves better results.<\/p>\n

At Buyer Advertising, our philosophy has always been to develop, uncover and utilize the most diverse combination of recruiting solutions to create the most efficient way to connect our clients with quality candidates. So, if you think being ranked the best in product diversification within a single job board is impressive, just imagine what we do beyond that.<\/p>\n

Ask around (not our competitors, they lie \ud83d\ude0a), and you\u2019ll hear Buyer Advertising has always been an early adopter of diverse and emerging recruiting solutions from Job SEO, Programmatic Media Buying and Track-to-Quality Metrics to Virtual Recruiting Assistants, \u00a0Behavioral Display Advertising, and AI-Powered Sourcing and Screening.<\/p>\n

Our commitment to diverse recruiting strategies is an integral part of our agency culture, but what else would you expect from the agency with the half Irish, half Chinese, Jewish guy from the suburbs of Boston. Contact us today to learn how Buyer Advertising can infuse the power of diversity into your recruiting efforts.<\/p>\n

Joel Glick
\nManaging Partner
\nBuyer Advertising<\/p>\n

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique\u00a0Employer Brands<\/a>, and our industry-leading\u00a0search engine optimized<\/a>\u00a0hiring platform, Buyer\u00a0Talent Engine<\/a>, empowers recruiters with a smarter way to\u00a0attract<\/a>,\u00a0engage<\/a>,\u00a0analyze<\/a>, and track candidates through the entire hiring process \u2013 backed by a team of industry leaders with a passion for customer service.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Does Your Agency Have a Diverse Mindset? Diversity matters in all aspects of life including recruitment marketing. The other day, we had a performance meeting with one of the largest job boards on the planet and they revealed an interesting stat about our purchasing history with them. 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