{"id":151,"date":"2011-04-12T18:04:26","date_gmt":"2011-04-12T18:04:26","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=151"},"modified":"2022-03-11T14:51:14","modified_gmt":"2022-03-11T14:51:14","slug":"leveraging-social-media-to-reach-a-diverse-applicant-pool","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=151","title":{"rendered":"Leveraging Social Media to Reach a Diverse Applicant Pool"},"content":{"rendered":"

This week’s blog is written by Jody Robie, Executive Director Business Development at Buyer Advertising.<\/p>\n

2011 offers many new and innovative tools to not only source candidates but to make a social connection with them. Using social media can give your organization another platform to have the important conversation, promote the benefits of your company and build brand awareness as an employer of choice. Here are a few key places to start which don\u2019t require a large financial investment.<\/p>\n

LinkedIn<\/strong><\/p>\n

LinkedIn offers the ability to source candidates with both their free and recruiter license model. Additionally, there are more than 100 million members representing more than 200 countries. There are more than 1200 groups with a diversity reference, but you also can start your own group as a way to connect with your target audience. Joining a group allows you to connect with the members, make comments, start conversations and promote job openings. www.linkedin.com<\/a><\/p>\n

YouTube<\/strong><\/p>\n

YouTube has more than 1200 videos tagged under \u201cDiversity and Inclusion\u201d. It includes the opportunity for your own employees to share their first-hand experience working for your organization. Video is replacing the formal brochure as the most effective and efficient tool to give a candidate or an employee the chance to connect with your culture. Having a video on your own website greatly increases the optimization of your career site. Giving your employees a flip cam can also give them an opportunity to share their personal experiences, promote core values or just show the personality of your company. www.youtube.com<\/a><\/p>\n

MeetUp<\/strong><\/p>\n

There are more than 250,000 monthly MeetUp groups worldwide. MeetUps are groups which extend beyond virtual connections into real life meetings. You can join a group for a particular discipline such as Bioengineers in Atlanta or Black Professionals in Boston. You can also create your own group with special features which have costs associated with each option. www.Meetup.com<\/a><\/p>\n

For more information or to view our website and portfolio, please visit our website, blog and social media sites listed below.<\/p>\n

Signing off,<\/p>\n

Buyer Advertising<\/p>\n

www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

2011 offers many new and innovative tools to not only source candidates but to make a social connection with them. Using social media can give your organization another platform to have the important conversation, promote the benefits of your company and build brand awareness as an employer of choice. Here are a few key places to start which don\u2019t require a large financial investment.<\/p>\n

Signing off,<\/p>\n

Buyer Advertising<\/p>\n

www.buyerads.com<\/p>\n

LinkedIn<\/p>\n

LinkedIn offers the ability to source candidates with both their free and recruiter license model. Additionally, there are more than 100 million members representing more than 200 countries. There are more than 1200 groups with a diversity reference, but you also can start your own group as a way to connect with your target audience. Joining a group allows you to connect with the members, make comments, start conversations and promote job openings. www.linkedin.com<\/p>\n

YouTube<\/p>\n

YouTube has more than 1200 videos tagged under \u201cDiversity and Inclusion\u201d. It includes the opportunity for your own employees to share their first-hand experience working for your organization. Video is replacing the formal brochure as the most effective and efficient tool to give a candidate or an employee the chance to connect with your culture. Having a video on your own website greatly increases the optimization of your career site. Giving your employees a flip cam can also give them an opportunity to share their personal experiences, promote core values or just show the personality of your company. www.youtube.com<\/p>\n

MeetUp<\/p>\n

There are more than 250,000 monthly MeetUp groups worldwide. MeetUps are groups which extend beyond virtual connections into real life meetings. You can join a group for a particular discipline such as Bioengineers in Atlanta or Black Professionals in Boston. You can also create your own group with special features which have costs associated with each option. www.Meetup.com<\/p>\n

For more information or to view our website and portfolio, please visit our website, blog and social media sites listed below.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,3],"tags":[19,69,46,20,109,193,62],"class_list":["post-151","post","type-post","status-publish","format-standard","hentry","category-all-about-buyer-advertising","category-focus-on-recruitment","category-social-media","tag-buyer-advertising","tag-buyer-advertising-blog","tag-buyerads-com","tag-linkedin","tag-meetsups","tag-social-media","tag-youtube"],"yoast_head":"\nLeveraging Social Media to Reach a Diverse Applicant Pool - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=151\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging Social Media to Reach a Diverse Applicant Pool\" \/>\n<meta property=\"og:description\" content=\"2011 offers many new and innovative tools to not only source candidates but to make a social connection with them. Using social media can give your organization another platform to have the important conversation, promote the benefits of your company and build brand awareness as an employer of choice. Here are a few key places to start which don\u2019t require a large financial investment. Signing off, Buyer Advertising www.buyerads.com LinkedIn LinkedIn offers the ability to source candidates with both their free and recruiter license model. Additionally, there are more than 100 million members representing more than 200 countries. There are more than 1200 groups with a diversity reference, but you also can start your own group as a way to connect with your target audience. Joining a group allows you to connect with the members, make comments, start conversations and promote job openings. www.linkedin.com YouTube YouTube has more than 1200 videos tagged under \u201cDiversity and Inclusion\u201d. 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