{"id":153,"date":"2011-04-20T22:40:44","date_gmt":"2011-04-20T22:40:44","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=153"},"modified":"2022-03-11T14:51:14","modified_gmt":"2022-03-11T14:51:14","slug":"crowdsourcing-part-1","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=153","title":{"rendered":"Crowdsourcing: Part 1"},"content":{"rendered":"

It\u2019s not your fault: as a business, you\u2019re stuck a in a service mindset. You build social media networks to offer industry insight to your customers and provide them with an exceptional selection of products and services. It\u2019s what staying in business is all about: serving your customer. But by ignoring the larger potential of social media\u2014a vehicle to help you out in the process, you could be missing out on a source of potential marketing and, yes, revenue.<\/p>\n

The power of many is the opportunity crowdsourcing provides. Simple stated, crowdsourcing is tapping into a large group of people at once, through the power of the Internet, to help with a question or challenge you\u2019re facing. Companies like Mountain Dew have, in the past, used their social media network to let fans vote on the new look of their brand. Meanwhile, businesses like Kickstarter tap their audiences to raise funds for good causes. Companies have also been known to call on their fans directly for creative talent or to find leads.<\/p>\n

At the same time, you want to be smart when it comes to tapping your audiences. Don\u2019t give away more information than you\u2019d like about your current strategy, and don\u2019t reveal clients that would prefer to stay anonymous. And remember\u2014this goes for double if you\u2019re a publically-traded company\u2014never admit you\u2019re in dire need of help. Keep it positive, remain excited for new opportunities that your own personal crowd can bring you, and await (and hopefully receive!) some powerful results.<\/p>\n

Signing off for now,<\/p>\n

Buyer Advertising
\nwww.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not your fault: as a business, you\u2019re stuck a in a service mindset. You build social media networks to offer industry insight to your customers and provide them with an exceptional selection of products and services. It\u2019s what staying in business is all about: serving your customer. 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