{"id":1553,"date":"2025-11-20T16:00:25","date_gmt":"2025-11-20T16:00:25","guid":{"rendered":"https:\/\/buyerads.com\/blog\/?p=1553"},"modified":"2025-11-20T16:00:25","modified_gmt":"2025-11-20T16:00:25","slug":"standing-firm-in-a-shifting-media-landscape","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=1553","title":{"rendered":"Standing Firm in a Shifting Media Landscape"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1416 aligncenter\" src=\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p>\n<p><strong>Thanks For the Ride to the Airport!<\/strong><\/p>\n<p>Our clients are the best. We wouldn\u2019t be who we are today without them, and I am grateful for their business. At Buyer, we hold our commitment to our customers in the highest regard and will always do what\u2019s in their best interest, even if it doesn\u2019t financially benefit our agency in the short term.<\/p>\n<p>Of course, we need to make money, but we will do so by ensuring our clients\u2019 long-term success, rather than profiting from quick gains that run contrary to our ethics. An example of this thinking was when a media partner with a legacy of providing flexible, performance-based purchasing options recently shifted gears and asked agencies to start selling duration-based contracts.<\/p>\n<p>We refrained from discussing how best to facilitate this sales tactic. Instead, we chose to stand firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.<\/p>\n<p>If, in the future, it makes sense to negotiate a duration-based contract with this media and the savings justify the commitment, then, of course, we will reconsider. However, until then, we will continue to protect our clients from unjustified sales tactics.<\/p>\n<p>So, what does this have to do with getting a ride to the airport? Nothing really, other than when you treat clients well and they know you have their back, sometimes they surprise you with a ride back to the airport.<\/p>\n<p>It\u2019s these kind gestures that reaffirm for me why we do what we do at Buyer Advertising. Thanks, Brad, for the lift.<\/p>\n<p>Joel Glick<br \/>\nPresident<br \/>\nBuyer Advertising<\/p>\n<p><em>Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique\u00a0<a href=\"https:\/\/www.buyerads.com\/brands.html\">Employer Brands<\/a>, and our industry-leading\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/optimize.html\">search engine optimized<\/a>\u00a0hiring platform, Buyer\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/index.html\">Talent Engine<\/a>, empowers recruiters with a smarter way to\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/attract.html\">attract<\/a>,\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/engage.html\">engage<\/a>,\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/analyze.html\">analyze<\/a>, and track candidates through the entire hiring process \u2013 backed by a team of industry leaders with a passion for customer service.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks For the Ride to the Airport! Our clients are the best. We wouldn\u2019t be who we are today without them, and I am grateful for their business. At Buyer, we hold our commitment to our customers in the highest regard and will always do what\u2019s in their best interest, even if it doesn\u2019t financially [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5,217,6,219],"tags":[],"class_list":["post-1553","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-all-about-buyer-advertising","category-client-experience","category-focus-on-recruitment","category-recruitment-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Standing Firm in a Shifting Media Landscape - Buyer Advertising - Blog<\/title>\n<meta name=\"description\" content=\"Buyer Advertising stands firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=1553\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standing Firm in a Shifting Media Landscape\" \/>\n<meta property=\"og:description\" content=\"Buyer Advertising stands firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buyerads.com\/blog\/?p=1553\" \/>\n<meta property=\"og:site_name\" content=\"Buyer Advertising - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buyeradvertising\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T16:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Buyer Advertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buyerads\" \/>\n<meta name=\"twitter:site\" content=\"@buyerads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buyer Advertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553#article\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553\"},\"author\":{\"name\":\"Buyer Advertising\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\"},\"headline\":\"Standing Firm in a Shifting Media Landscape\",\"datePublished\":\"2025-11-20T16:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage\"},\"thumbnailUrl\":\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg\",\"articleSection\":[\"Advertising Trends\",\"All About Buyer Advertising\",\"Client Experience\",\"Focus on Recruitment\",\"Recruitment Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553\",\"url\":\"https:\/\/buyerads.com\/blog\/?p=1553\",\"name\":\"Standing Firm in a Shifting Media Landscape - Buyer Advertising - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage\"},\"thumbnailUrl\":\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg\",\"datePublished\":\"2025-11-20T16:00:25+00:00\",\"description\":\"Buyer Advertising stands firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.\",\"breadcrumb\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/buyerads.com\/blog\/?p=1553\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage\",\"url\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg\",\"contentUrl\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=1553#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/buyerads.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Standing Firm in a Shifting Media Landscape\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/buyerads.com\/blog\/#website\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"name\":\"Buyer Advertising - Blog\",\"description\":\"Recruitment Advertising\",\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/buyerads.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\",\"name\":\"Buyer Advertising - Blog\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"contentUrl\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"width\":363,\"height\":135,\"caption\":\"Buyer Advertising - Blog\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buyeradvertising\",\"https:\/\/x.com\/buyerads\",\"https:\/\/www.linkedin.com\/company\/buyer-advertising\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\",\"name\":\"Buyer Advertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"caption\":\"Buyer Advertising\"},\"url\":\"https:\/\/buyerads.com\/blog\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Standing Firm in a Shifting Media Landscape - Buyer Advertising - Blog","description":"Buyer Advertising stands firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/buyerads.com\/blog\/?p=1553","og_locale":"en_US","og_type":"article","og_title":"Standing Firm in a Shifting Media Landscape","og_description":"Buyer Advertising stands firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.","og_url":"https:\/\/buyerads.com\/blog\/?p=1553","og_site_name":"Buyer Advertising - Blog","article_publisher":"https:\/\/www.facebook.com\/buyeradvertising","article_published_time":"2025-11-20T16:00:25+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg","type":"image\/jpeg"}],"author":"Buyer Advertising","twitter_card":"summary_large_image","twitter_creator":"@buyerads","twitter_site":"@buyerads","twitter_misc":{"Written by":"Buyer Advertising","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/buyerads.com\/blog\/?p=1553#article","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/?p=1553"},"author":{"name":"Buyer Advertising","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da"},"headline":"Standing Firm in a Shifting Media Landscape","datePublished":"2025-11-20T16:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/buyerads.com\/blog\/?p=1553"},"wordCount":333,"publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"image":{"@id":"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage"},"thumbnailUrl":"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg","articleSection":["Advertising Trends","All About Buyer Advertising","Client Experience","Focus on Recruitment","Recruitment Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/buyerads.com\/blog\/?p=1553","url":"https:\/\/buyerads.com\/blog\/?p=1553","name":"Standing Firm in a Shifting Media Landscape - Buyer Advertising - Blog","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage"},"image":{"@id":"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage"},"thumbnailUrl":"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg","datePublished":"2025-11-20T16:00:25+00:00","description":"Buyer Advertising stands firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.","breadcrumb":{"@id":"https:\/\/buyerads.com\/blog\/?p=1553#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buyerads.com\/blog\/?p=1553"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerads.com\/blog\/?p=1553#primaryimage","url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg","contentUrl":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/buyerads.com\/blog\/?p=1553#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/buyerads.com\/blog"},{"@type":"ListItem","position":2,"name":"Standing Firm in a Shifting Media Landscape"}]},{"@type":"WebSite","@id":"https:\/\/buyerads.com\/blog\/#website","url":"https:\/\/buyerads.com\/blog\/","name":"Buyer Advertising - Blog","description":"Recruitment Advertising","publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buyerads.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/buyerads.com\/blog\/#organization","name":"Buyer Advertising - Blog","url":"https:\/\/buyerads.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","contentUrl":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","width":363,"height":135,"caption":"Buyer Advertising - Blog"},"image":{"@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buyeradvertising","https:\/\/x.com\/buyerads","https:\/\/www.linkedin.com\/company\/buyer-advertising"]},{"@type":"Person","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da","name":"Buyer Advertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","caption":"Buyer Advertising"},"url":"https:\/\/buyerads.com\/blog\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1553"}],"version-history":[{"count":1,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1553\/revisions"}],"predecessor-version":[{"id":1554,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1553\/revisions\/1554"}],"wp:attachment":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}