{"id":1556,"date":"2026-01-28T20:38:47","date_gmt":"2026-01-28T20:38:47","guid":{"rendered":"https:\/\/buyerads.com\/blog\/?p=1556"},"modified":"2026-01-28T21:08:02","modified_gmt":"2026-01-28T21:08:02","slug":"happy-new-year-right","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=1556","title":{"rendered":"Happy New Year. Right?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1416 aligncenter\" src=\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-truth-be-told.jpg\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p>\n<p>The balloons slowly drift from the ceiling, champagne corks pop, and everyone is dancing. What\u2019s that? It\u2019s January 28, and the party is over. My bad, I didn\u2019t notice the time slip. We\u2019ve been busy prepping our clients for a year of change.<\/p>\n<p>Recruitment advertising diversification is a top priority in 2026 as we steer our clients through the changing sentiment toward legacy partners and prep them to capitalize on emerging solutions including <em>Leoforce, Tink, SonicJobs, JobLeap, Wonderkind, Bandana, Resume-Library, Placed, Resume Wallet, <\/em>and<em> Boomband, <\/em>while taking a fresh look at established partner solutions from<em> LinkedIn,<\/em> did someone say <em>Monster<\/em>? And the folks at <em>ZipRecruiter<\/em> who promise to surprise the naysayers this year.<\/p>\n<p>But wait, there\u2019s more. With the promise of OpenAI entering the job board space, obviously leveraging advanced AI to match candidates with organizations and their soon-to-launch SEM in ChatGPT, not to mention the continued growth of Job AEO encroaching on Job SEO, we have our hands full, but we are ready for what comes next and uniquely positioned to capitalize on what the future holds.<\/p>\n<p>With our history of data-driven decision making and an appetite to be at the forefront of what\u2019s next, our agency is on a mission to implement performance-based strategies with these and other new solutions that promise increased competition, improved ROI, and the potential to shake up an industry that has become too complacent. Fueled by this wave of opportunity to diversify even more in 2026, we are excited by the challenge to weed out fact from fiction as we deliver for our clients.<\/p>\n<p>So even though I was late for the New Year\u2019s Eve Party (it is possible no one invited me \u2639\ufe0f), we will never be late to helping our clients stay one step ahead of the emerging world of recruitment communications.<\/p>\n<p>Joel Glick<br \/>\nPresident<br \/>\nBuyer Advertising<\/p>\n<p><em>Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique\u00a0<a href=\"https:\/\/www.buyerads.com\/brands.html\">Employer Brands<\/a>, and our industry-leading\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/optimize.html\">search engine optimized<\/a>\u00a0hiring platform, Buyer\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/index.html\">Talent Engine<\/a>, empowers recruiters with a smarter way to\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/attract.html\">attract<\/a>,\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/engage.html\">engage<\/a>,\u00a0<a href=\"https:\/\/www.buyerads.com\/talent-engine\/analyze.html\">analyze<\/a>, and track candidates through the entire hiring process \u2013 backed by a team of industry leaders with a passion for customer service.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The balloons slowly drift from the ceiling, champagne corks pop, and everyone is dancing. What\u2019s that? It\u2019s January 28, and the party is over. My bad, I didn\u2019t notice the time slip. We\u2019ve been busy prepping our clients for a year of change. Recruitment advertising diversification is a top priority in 2026 as we steer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,221,5,210,6,213,218,167],"tags":[],"class_list":["post-1556","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-ai","category-all-about-buyer-advertising","category-diversity-in-advertising","category-focus-on-recruitment","category-roi","category-seo","category-workplace-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Happy New Year. 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