If there was ever any doubt, the question is settled: sites like Twitter, Facebook, and LinkedIn have changed the face of business forever. The ability to connect with customers on an individual basis, to answer questions in real-time, and to provide a meaningful forum for brand interaction has made social media a staple for any truly comprehensive marketing strategy. But it isn\u2019t all rose petals and sunshine. Operating social media venues requires time, talent, and strategy. Here are a few approaches industries are taking today.<\/p>\n
Banking<\/strong> \u2013 Many banks today are slow in developing social media\u2014and with good reason. Considering the negative attention the industry has received in recent years, it\u2019s quite a chore policing message boards and walls for offensive and possibly damaging content. It\u2019s important for banks to take the reins of new media now, however, rather than later\u2014such as in the case of U.S. Bank and the group U.S. Bank Sucks, a Facebook group for sternly-stated complaints.<\/p>\n