{"id":169,"date":"2011-06-17T04:16:48","date_gmt":"2011-06-17T04:16:48","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=169"},"modified":"2022-03-11T14:51:01","modified_gmt":"2022-03-11T14:51:01","slug":"seo-facebook-and-your-strategy","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=169","title":{"rendered":"SEO, Facebook, and Your Strategy"},"content":{"rendered":"<p>It may have custom apps, updates from your best friends, and pictures of birthday parties across the globe, but at the end of the day, a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site\u2019s ranking in search engines, and make your new media plan that much more effective.<\/p>\n<p>1.\u00a0 Keep current on your content; post at least once a week\u2014more often will get you ranked higher.<br \/>\n2. Stay consistent in your naming\u2014your Twitter and LinkedIn account should all sport the same brand name as your Facebook.<br \/>\n3. Upload media to Facebook including images and video.<br \/>\n4. Get your industry keywords up in the \u201cinfo\u201d and \u201cabout\u201d sections of your page.<br \/>\n5. Investigate events\u2014by hosting an event and promoting it through Facebook, you\u2019re adding another indexable element to your page.<\/p>\n<p>Until next time,<br \/>\nBuyer Advertising<br \/>\n<a href=\"http:\/\/www.buyerads.com\/\">www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It may have custom apps, updates from your best friends, and pictures of birthday parties across the globe, but at the end of the day, a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site\u2019s ranking in search engines, and make your new media plan that much more effective.<\/p>\n<p>1.  Keep current on your content; post at least once a week\u2014more often will get you ranked higher.<br \/>\n2. Stay consistent in your naming\u2014your Twitter and LinkedIn account should all sport the same brand name as your Facebook.<br \/>\n3. Upload media to Facebook including images and video.<br \/>\n4. Get your industry keywords up in the \u201cinfo\u201d and \u201cabout\u201d sections of your page.<br \/>\n5. Investigate events\u2014by hosting an event and promoting it through Facebook, you\u2019re adding another indexable element to your page.<\/p>\n<p>Until next time,<br \/>\nBuyer Advertising<br \/>\nwww.buyerads.com<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[19,11,72],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-social-media","tag-buyer-advertising","tag-facebook","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO, Facebook, and Your Strategy - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=169\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO, Facebook, and Your Strategy\" \/>\n<meta property=\"og:description\" content=\"It may have custom apps, updates from your best friends, and pictures of birthday parties across the globe, but at the end of the day, a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site\u2019s ranking in search engines, and make your new media plan that much more effective.  1. Keep current on your content; post at least once a week\u2014more often will get you ranked higher. 2. Stay consistent in your naming\u2014your Twitter and LinkedIn account should all sport the same brand name as your Facebook. 3. Upload media to Facebook including images and video. 4. Get your industry keywords up in the \u201cinfo\u201d and \u201cabout\u201d sections of your page. 5. Investigate events\u2014by hosting an event and promoting it through Facebook, you\u2019re adding another indexable element to your page.  Until next time, Buyer Advertising www.buyerads.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buyerads.com\/blog\/?p=169\" \/>\n<meta property=\"og:site_name\" content=\"Buyer Advertising - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buyeradvertising\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-17T04:16:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T14:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-facebook-default.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Buyer Advertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buyerads\" \/>\n<meta name=\"twitter:site\" content=\"@buyerads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buyer Advertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=169#article\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=169\"},\"author\":{\"name\":\"Buyer Advertising\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\"},\"headline\":\"SEO, Facebook, and Your Strategy\",\"datePublished\":\"2011-06-17T04:16:48+00:00\",\"dateModified\":\"2022-03-11T14:51:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=169\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"keywords\":[\"buyer advertising\",\"Facebook\",\"seo\"],\"articleSection\":[\"Advertising Trends\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=169\",\"url\":\"https:\/\/buyerads.com\/blog\/?p=169\",\"name\":\"SEO, Facebook, and Your Strategy - Buyer Advertising - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#website\"},\"datePublished\":\"2011-06-17T04:16:48+00:00\",\"dateModified\":\"2022-03-11T14:51:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=169#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/buyerads.com\/blog\/?p=169\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=169#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/buyerads.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO, Facebook, and Your Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/buyerads.com\/blog\/#website\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"name\":\"Buyer Advertising - Blog\",\"description\":\"Recruitment Advertising\",\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/buyerads.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\",\"name\":\"Buyer Advertising - Blog\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"contentUrl\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"width\":363,\"height\":135,\"caption\":\"Buyer Advertising - Blog\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buyeradvertising\",\"https:\/\/x.com\/buyerads\",\"https:\/\/www.linkedin.com\/company\/buyer-advertising\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\",\"name\":\"Buyer Advertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"caption\":\"Buyer Advertising\"},\"url\":\"https:\/\/buyerads.com\/blog\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SEO, Facebook, and Your Strategy - Buyer Advertising - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/buyerads.com\/blog\/?p=169","og_locale":"en_US","og_type":"article","og_title":"SEO, Facebook, and Your Strategy","og_description":"It may have custom apps, updates from your best friends, and pictures of birthday parties across the globe, but at the end of the day, a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site\u2019s ranking in search engines, and make your new media plan that much more effective.  1. Keep current on your content; post at least once a week\u2014more often will get you ranked higher. 2. Stay consistent in your naming\u2014your Twitter and LinkedIn account should all sport the same brand name as your Facebook. 3. Upload media to Facebook including images and video. 4. Get your industry keywords up in the \u201cinfo\u201d and \u201cabout\u201d sections of your page. 5. Investigate events\u2014by hosting an event and promoting it through Facebook, you\u2019re adding another indexable element to your page.  Until next time, Buyer Advertising www.buyerads.com","og_url":"https:\/\/buyerads.com\/blog\/?p=169","og_site_name":"Buyer Advertising - Blog","article_publisher":"https:\/\/www.facebook.com\/buyeradvertising","article_published_time":"2011-06-17T04:16:48+00:00","article_modified_time":"2022-03-11T14:51:01+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-facebook-default.jpg","type":"image\/jpeg"}],"author":"Buyer Advertising","twitter_card":"summary_large_image","twitter_creator":"@buyerads","twitter_site":"@buyerads","twitter_misc":{"Written by":"Buyer Advertising","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/buyerads.com\/blog\/?p=169#article","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/?p=169"},"author":{"name":"Buyer Advertising","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da"},"headline":"SEO, Facebook, and Your Strategy","datePublished":"2011-06-17T04:16:48+00:00","dateModified":"2022-03-11T14:51:01+00:00","mainEntityOfPage":{"@id":"https:\/\/buyerads.com\/blog\/?p=169"},"wordCount":204,"publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"keywords":["buyer advertising","Facebook","seo"],"articleSection":["Advertising Trends","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/buyerads.com\/blog\/?p=169","url":"https:\/\/buyerads.com\/blog\/?p=169","name":"SEO, Facebook, and Your Strategy - Buyer Advertising - Blog","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/#website"},"datePublished":"2011-06-17T04:16:48+00:00","dateModified":"2022-03-11T14:51:01+00:00","breadcrumb":{"@id":"https:\/\/buyerads.com\/blog\/?p=169#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buyerads.com\/blog\/?p=169"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/buyerads.com\/blog\/?p=169#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/buyerads.com\/blog"},{"@type":"ListItem","position":2,"name":"SEO, Facebook, and Your Strategy"}]},{"@type":"WebSite","@id":"https:\/\/buyerads.com\/blog\/#website","url":"https:\/\/buyerads.com\/blog\/","name":"Buyer Advertising - Blog","description":"Recruitment Advertising","publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buyerads.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/buyerads.com\/blog\/#organization","name":"Buyer Advertising - Blog","url":"https:\/\/buyerads.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","contentUrl":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","width":363,"height":135,"caption":"Buyer Advertising - Blog"},"image":{"@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buyeradvertising","https:\/\/x.com\/buyerads","https:\/\/www.linkedin.com\/company\/buyer-advertising"]},{"@type":"Person","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da","name":"Buyer Advertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","caption":"Buyer Advertising"},"url":"https:\/\/buyerads.com\/blog\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169"}],"version-history":[{"count":2,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":1233,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/169\/revisions\/1233"}],"wp:attachment":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}