{"id":176,"date":"2011-07-07T04:04:00","date_gmt":"2011-07-07T04:04:00","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=176"},"modified":"2022-03-11T14:51:01","modified_gmt":"2022-03-11T14:51:01","slug":"reading-into-qr-codes","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=176","title":{"rendered":"Reading into QR Codes"},"content":{"rendered":"<p>You may have seen them everywhere\u2014from restaurant menus to car dealerships. QR codes are a sign of the times: the ability of our smartphones to quickly decode short bits of information that are the hallmark of these digital stamps. QR codes, short for \u201cQuick Response\u201d codes, can be quickly scanned into smartphones and decoded with an appropriate \u201capp\u201d. The result could be a short, meaningful phrase, an \u201cecard\u201d with information about an individual or business, instructions on how to enter a contest, or an email contact. The amount of data varies by type of QR code used, and the possibilities are many.<\/p>\n<p>While an interesting diversion, the ability of QR codes to convey meaningful information is limited as things stand right now. As most things in the advertising world, it is up to the businesses and people therein to employ a tool like QR codes creatively and effectively. Look to utilize QR codes as part of a larger strategy: a campaign or a viral endeavor. Don\u2019t pin the hopes of your business on a QR code effort without the gusto to back it up.<\/p>\n<p>Signing off for now,<br \/>\nBuyer Advertising<br \/>\n<a href=\"http:\/\/www.buyerads.com\/\">www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have seen them everywhere\u2014from restaurant menus to car dealerships. QR codes are a sign of the times: the ability of our smartphones to quickly decode short bits of information that are the hallmark of these digital stamps. QR codes, short for \u201cQuick Response\u201d codes, can be quickly scanned into smartphones and decoded with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[19,124],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-branding","tag-buyer-advertising","tag-qr-codes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reading into QR Codes - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=176\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading into QR Codes\" \/>\n<meta property=\"og:description\" content=\"You may have seen them everywhere\u2014from restaurant menus to car dealerships. 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