{"id":184,"date":"2011-08-14T01:31:29","date_gmt":"2011-08-14T01:31:29","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=184"},"modified":"2022-03-11T14:51:01","modified_gmt":"2022-03-11T14:51:01","slug":"anatomy-of-a-viral-video","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=184","title":{"rendered":"Anatomy of a Viral Video"},"content":{"rendered":"<p>Ah, the viral video!\u00a0 It\u2019s both a striking media debut and a tool many marketers aspire to, but few achieve. There is no 100% magic success formula that will send a video spiraling across Facebook pages and racking up the \u201clikes\u201d on YouTube, but there are some common themes and characteristics you can aim to hit when crafting your own spot. Here\u2019s what it takes:<\/p>\n<p><strong>Short<\/strong>. A viral video needs to be fit for mass consumptions, and if there\u2019s one thing the masses have in common, it\u2019s a short attention span. Keep the length of your video under a minute.<\/p>\n<p><strong>Weird<\/strong>. Puppets smelling fingers? News reporters flubbing it on air? Shirtless men swan diving out of kitchens? Viral videos all have a touch of the bizarre, and it\u2019s often that impulse to \u201cfigure it out\u201d that keeps people viewing and sending it to their friends to weigh in. Aim for the offbeat if you\u2019re looking to go mainstream.<\/p>\n<p><strong>Accessible<\/strong>. Make sure your video is hosted in a place that can support the bandwidth that you\u2019re hoping to achieve. Keeping it on your website is great for company exposure, yes, but if your counter hits the tens of thousands, your site will be down and your video\u2019s 15 minutes will be over before they begin. The tried and true usually works: go with YouTube.<\/p>\n<p>Siging off for now,<\/p>\n<p>Buyer Advertising<br \/>\n<a href=\"http:\/\/www.buyerads.com\/\">www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the viral video!\u00a0 It\u2019s both a striking media debut and a tool many marketers aspire to, but few achieve. There is no 100% magic success formula that will send a video spiraling across Facebook pages and racking up the \u201clikes\u201d on YouTube, but there are some common themes and characteristics you can aim to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[126,19,69,125,62],"class_list":["post-184","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-social-media","tag-advertising-agency-massachusetts","tag-buyer-advertising","tag-buyer-advertising-blog","tag-viral-video","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Anatomy of a Viral Video - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=184\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anatomy of a Viral Video\" \/>\n<meta property=\"og:description\" content=\"Ah, the viral video!\u00a0 It\u2019s both a striking media debut and a tool many marketers aspire to, but few achieve. 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