Finding the balance between \u201cedgy\u201d and \u201con-point\u201d can be a tricky tightrope to walk. You watch in wonder as the goofy commercials from Old Spice become viral hits on YouTube, and can only sit back and contemplate if a similar strategy would work for your company. But for every successful venture into the land of bizarre advertising, there are a hundred examples of spacey videos, confounding print ads, and even re-brands that have left company loyals confused and consumers scratching their heads.<\/p>\n
As always in our industry, we need to think of the customer first. Old Spice is deodorant that goes under the armpit so you smell nice. Medical instruments and baby formulas have an entirely separate consumer base\u2014weird shouldn\u2019t be part of your vocabulary. In order to be different, make sure your customers are hip enough to \u201cget it\u201d. Even if you do decide to take a plunge in to the odd, make sure
\nyou still convey your message. Advertising that doesn\u2019t make a point is just\u2026 well, weird.<\/p>\n
Above all, challenge the conventional with a fresh approach that doesn\u2019t sacrifice your integrity, offend the masses, or lose track of your message. You\u2019ll be surprised at the results.<\/p>\n
Signing off for now,
\nBuyer Advertising
\nwww.buyerads.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Finding the balance between \u201cedgy\u201d and \u201con-point\u201d can be a tricky tightrope to walk. You watch in wonder as the goofy commercials from Old Spice become viral hits on YouTube, and can only sit back and contemplate if a similar strategy would work for your company. But for every successful venture into the land of bizarre advertising, there are a hundred examples of spacey videos, confounding print ads, and even re-brands that have left company loyals confused and consumers scratching their heads.<\/p>\n
As always in our industry, we need to think of the customer first. Old Spice is deodorant that goes under the armpit so you smell nice. Medical instruments and baby formulas have an entirely separate consumer base\u2014weird shouldn\u2019t be part of your vocabulary. In order to be different, make sure your customers are hip enough to \u201cget it\u201d. Even if you do decide to take a plunge in to the odd, make sure
\nyou still convey your message. Advertising that doesn\u2019t make a point is just\u2026 well, weird.<\/p>\n
Above all, challenge the conventional with a fresh approach that doesn\u2019t sacrifice your integrity, offend the masses, or lose track of your message. You\u2019ll be surprised at the results.<\/p>\n
Signing off for now,
\nBuyer Advertising
\nwww.buyerads.com<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,3],"tags":[129,19,97,66,128,127],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-branding","category-social-media","tag-advertising-agency-newton-ma","tag-buyer-advertising","tag-buyer-blog","tag-buyerads","tag-weird-vertising","tag-weirdvertising"],"yoast_head":"\n