{"id":217,"date":"2011-11-26T22:27:58","date_gmt":"2011-11-26T22:27:58","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=217"},"modified":"2022-03-11T14:50:47","modified_gmt":"2022-03-11T14:50:47","slug":"turkey-day-hiring-strategies-online-edition","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=217","title":{"rendered":"Turkey Day Hiring Strategies\u2014Online Edition"},"content":{"rendered":"<p>Congratulations\u2014you\u2019ve survived another holiday. As the season heats up, don\u2019t fall in the habit of neglecting your hiring strategy. If you\u2019ve taken a traditional approach to recruitment, it\u2019s a great time to flesh out your online and social media plans. The best part: there are a lot of advantages attached to starting today.<\/p>\n<p>The most important thing to remember is that an online hiring campaign isn\u2019t strictly a game of numbers. You\u2019ve furthering your employer brand. You\u2019re increasing engagement. You\u2019re disseminating information about your place of business. To evaluate effectiveness, you need to look at traditional online metrics including page views, landing page visits (if you\u2019ve set up your system that way), and fan\/follower counts. Actual conversions or hires remains a solid method to determine whether your campaign is working or not.<\/p>\n<p>New, Web 2.0-savvy ways of tracking your hiring efforts include counting the frequency of re-tweets and searching out mentions of your campaign in other \u201cnew media\u201d sources such as blogs and on personal posts. Using traditional and emerging metrics, evaluating your campaign makes a shift from quantitative to qualitative, but is still a very real and obtainable goal.<\/p>\n<p>Until next time,\t<\/p>\n<p>Buyer Advertising<br \/>\nwww.buyerads.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations\u2014you\u2019ve survived another holiday. As the season heats up, don\u2019t fall in the habit of neglecting your hiring strategy. If you\u2019ve taken a traditional approach to recruitment, it\u2019s a great time to flesh out your online and social media plans. The best part: there are a lot of advantages attached to starting today. The most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[19],"class_list":["post-217","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","tag-buyer-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turkey Day Hiring Strategies\u2014Online Edition - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=217\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turkey Day Hiring Strategies\u2014Online Edition\" \/>\n<meta property=\"og:description\" content=\"Congratulations\u2014you\u2019ve survived another holiday. 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