{"id":229,"date":"2012-01-21T03:56:18","date_gmt":"2012-01-21T03:56:18","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=229"},"modified":"2022-03-11T14:50:47","modified_gmt":"2022-03-11T14:50:47","slug":"leveraging-your-base","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=229","title":{"rendered":"Leveraging Your Base"},"content":{"rendered":"<p>Congratulations. You&#8217;ve set out to build a social media audience, and you&#8217;ve met your goal. Whether you&#8217;ve gone the route of Twitter or Facebook&#8211;or both&#8211;you&#8217;ve enticed the crowds and proved yourself a social media success. So now what?<\/p>\n<p>The power of many is the opportunity that your audience provides. Consider this: tapping into a large group of people at once, through the power of the Internet, to help with a question or challenge you\u2019re facing. Companies like Mountain Dew have, in the past, used their social media network to let fans vote on the new look of their brand. Meanwhile, businesses like Kickstarter tap their audiences to raise funds for good causes. Companies have also been known to call on their fans directly for creative talent or to find leads.<\/p>\n<p>At the same time, you want to be smart when it comes to tapping your audiences. Don\u2019t give away more information than you\u2019d like about your current strategy, and don\u2019t reveal clients that would prefer to stay anonymous. And remember\u2014this goes for double if you\u2019re a publically-traded company\u2014never admit you\u2019re in dire need of help. Keep it positive, remain excited for new opportunities that your own personal crowd can bring you, and await (and hopefully receive!) some powerful results.<\/p>\n<p>Until next time,<br \/>\nBuyer Advertising<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Congratulations. You&#8217;ve set out to build a social media audience, and you&#8217;ve met your goal. Whether you&#8217;ve gone the route of Twitter or Facebook&#8211;or both&#8211;you&#8217;ve enticed the crowds and proved yourself a social media success. So now what? The power of many is the opportunity that your audience provides. Consider this: tapping into a large [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-229","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leveraging Your Base - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=229\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging Your Base\" \/>\n<meta property=\"og:description\" content=\"Congratulations. 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