{"id":232,"date":"2012-02-03T06:12:26","date_gmt":"2012-02-03T06:12:26","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=232"},"modified":"2022-03-11T14:50:47","modified_gmt":"2022-03-11T14:50:47","slug":"can-commercials-still-pull-it-off","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=232","title":{"rendered":"Can Commercials Still Pull It Off?"},"content":{"rendered":"<p>Once upon a time, a family clustered together around a television set was an American icon. Smart, kitschy shows brought people together\u2014as did the commercials that sponsored those programs. As clever, quirky, and memorable advertisements, commercials built a branded nation. Popcorn, soap, soda pop, and washing detergent all grew as recognizable items in a typical household, if only because their messages possibly couldn\u2019t be missed.<\/p>\n<p>Today, things are different. A fragmented population consumes media in a variety of formats, with a sharp shift in recent years trending towards online and mobile outlets. More people are logging online, with less booting up the television tube. The result: messages are spread out and less effective than even 10 years ago. But despite the arguably superior method of online marketing: television commercials are still an effective medium to communicate your brand.<\/p>\n<p>Event-based commercial advertising can be very effective. Case in point: The Super Bowl (if you have the funds). Other tips for successful spots include thorough demographic research to ensure you\u2019re reaching the right audience. Combine commercial ads with a full promotional spread to maximize exposure. Tie in online and social media marketing, direct mail pieces, and radio placement to best tap every generation and all walks of life.<\/p>\n<p>Enjoy the big game!<\/p>\n<p>Buyer Advertising<br \/>\nwww.buyerads.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time, a family clustered together around a television set was an American icon. Smart, kitschy shows brought people together\u2014as did the commercials that sponsored those programs. As clever, quirky, and memorable advertisements, commercials built a branded nation. Popcorn, soap, soda pop, and washing detergent all grew as recognizable items in a typical [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[19,145,146],"class_list":["post-232","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-buyer-advertising","tag-commercial-advertising","tag-super-bowl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can Commercials Still Pull It Off? - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=232\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Commercials Still Pull It Off?\" \/>\n<meta property=\"og:description\" content=\"Once upon a time, a family clustered together around a television set was an American icon. 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