Sometimes, the little guys have it easy. While it\u2019s easy to conceive of modern, social-media aligned initiatives, implementing them is a task that requires a nimble touch. If you\u2019re a peppery bunch of 20 employees, designing and implementing a tactical approach to blogging, Facebook,\u2019ing and tweeting is a matter of a few afternoons. For larger entities, you\u2019re looking at meetings, discussions, brand decisions, approval rounds, and more. Months of work could be in store before you even give a shout out to your very first of fans.<\/p>\n
Our advice to these larger organizations: be like the little guys. The smallest companies can amass enormous followings through charm, personality, and transparency. Shoot for the same attributes\u2014even if more obstacles stand in your way. As a marketing department, stand unified in your decision to engage social media. Set guidelines and milestones from the start that are flexible enough to allow multiple contributors while keeping your voice unified. Here are a few more tips:<\/p>\n
– Create Twitter, Facebook, and LinkedIn accounts\u2014even if you have nothing to say (just yet).
\n– Your blog should be professional and informal\u2014practice style before posting.
\n– Once you start, don\u2019t stop! Maintain a regular schedule of updates.<\/p>\n
Until next time,<\/p>\n
Buyer Advertising
\nwww.buyerads.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Sometimes, the little guys have it easy. While it\u2019s easy to conceive of modern, social-media aligned initiatives, implementing them is a task that requires a nimble touch. If you\u2019re a peppery bunch of 20 employees, designing and implementing a tactical approach to blogging, Facebook,\u2019ing and tweeting is a matter of a few afternoons. For larger […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[19,193],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-branding","category-social-media","tag-buyer-advertising","tag-social-media"],"yoast_head":"\n