{"id":237,"date":"2012-03-03T19:20:38","date_gmt":"2012-03-03T19:20:38","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=237"},"modified":"2022-03-11T14:50:47","modified_gmt":"2022-03-11T14:50:47","slug":"237","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=237","title":{"rendered":"Socialize Your Public Relations"},"content":{"rendered":"

Influencing public opinion is oftentimes the lifeblood of small-, mid-, and large-sized businesses. And there\u2019s no medium where this fact becomes more sharply crucial than media relations. What many public relations departments are learning is that social media, mobile applications, and \u201cgamification\u201d of a company\u2019s more traditional assets can offer huge boosts to PR success. Here are a few emerging spaces for your public relations content to live\u2014and how best to engage.<\/p>\n

Pinterest<\/strong> \u2013 As one of the fastest-growing websites\/platforms in history, Pinterest has assembled hundreds of thousands of fans, followers, and \u201cpinners\u201d. It\u2019s a great time to engage these ready-made consumers of media by re-pinning messages and developing your own place on this gigantic virtual pin board.<\/p>\n

Youtube<\/strong> \u2013 This media mogul has stumped many PR professionals for years. The trick to getting noticed is NOT to use your company\u2019s video presence as a marketing platform, but rather to tell the human story behind your business. Evoke drama, get personal, and stay funny.<\/p>\n

Twitter<\/strong> \u2013 The key to success in the Twitterverse: have an opinion. With scant few characters to punctuate your point, it\u2019s up to you to figure out a way to connect with industry issues people really care about. Be specific and chatty\u2014a high frequency of posts will keep you relevant.<\/p>\n

Good luck!
\nBuyer Advertising
\nwww.buyerads.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Influencing public opinion is oftentimes the lifeblood of small-, mid-, and large-sized businesses. And there\u2019s no medium where this fact becomes more sharply crucial than media relations. What many public relations departments are learning is that social media, mobile applications, and \u201cgamification\u201d of a company\u2019s more traditional assets can offer huge boosts to PR success. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[19,147,148,193],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-social-media","tag-buyer-advertising","tag-pinterest","tag-pr","tag-social-media"],"yoast_head":"\nSocialize Your Public Relations - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=237\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Socialize Your Public Relations\" \/>\n<meta property=\"og:description\" content=\"Influencing public opinion is oftentimes the lifeblood of small-, mid-, and large-sized businesses. And there\u2019s no medium where this fact becomes more sharply crucial than media relations. What many public relations departments are learning is that social media, mobile applications, and \u201cgamification\u201d of a company\u2019s more traditional assets can offer huge boosts to PR success. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buyerads.com\/blog\/?p=237\" \/>\n<meta property=\"og:site_name\" content=\"Buyer Advertising - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buyeradvertising\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-03T19:20:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T14:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-facebook-default.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Buyer Advertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buyerads\" \/>\n<meta name=\"twitter:site\" content=\"@buyerads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buyer Advertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=237#article\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=237\"},\"author\":{\"name\":\"Buyer Advertising\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\"},\"headline\":\"Socialize Your Public Relations\",\"datePublished\":\"2012-03-03T19:20:38+00:00\",\"dateModified\":\"2022-03-11T14:50:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=237\"},\"wordCount\":230,\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"keywords\":[\"buyer advertising\",\"Pinterest\",\"PR\",\"Social Media\"],\"articleSection\":[\"Advertising Trends\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=237\",\"url\":\"https:\/\/buyerads.com\/blog\/?p=237\",\"name\":\"Socialize Your Public Relations - Buyer Advertising - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#website\"},\"datePublished\":\"2012-03-03T19:20:38+00:00\",\"dateModified\":\"2022-03-11T14:50:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=237#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/buyerads.com\/blog\/?p=237\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=237#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/buyerads.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Socialize Your Public Relations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/buyerads.com\/blog\/#website\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"name\":\"Buyer Advertising - Blog\",\"description\":\"Recruitment Advertising\",\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/buyerads.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\",\"name\":\"Buyer Advertising - Blog\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"contentUrl\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"width\":363,\"height\":135,\"caption\":\"Buyer Advertising - Blog\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buyeradvertising\",\"https:\/\/x.com\/buyerads\",\"https:\/\/www.linkedin.com\/company\/buyer-advertising\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\",\"name\":\"Buyer Advertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"caption\":\"Buyer Advertising\"},\"url\":\"https:\/\/buyerads.com\/blog\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Socialize Your Public Relations - Buyer Advertising - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/buyerads.com\/blog\/?p=237","og_locale":"en_US","og_type":"article","og_title":"Socialize Your Public Relations","og_description":"Influencing public opinion is oftentimes the lifeblood of small-, mid-, and large-sized businesses. And there\u2019s no medium where this fact becomes more sharply crucial than media relations. What many public relations departments are learning is that social media, mobile applications, and \u201cgamification\u201d of a company\u2019s more traditional assets can offer huge boosts to PR success. […]","og_url":"https:\/\/buyerads.com\/blog\/?p=237","og_site_name":"Buyer Advertising - Blog","article_publisher":"https:\/\/www.facebook.com\/buyeradvertising","article_published_time":"2012-03-03T19:20:38+00:00","article_modified_time":"2022-03-11T14:50:47+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/social-media-facebook-default.jpg","type":"image\/jpeg"}],"author":"Buyer Advertising","twitter_card":"summary_large_image","twitter_creator":"@buyerads","twitter_site":"@buyerads","twitter_misc":{"Written by":"Buyer Advertising","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/buyerads.com\/blog\/?p=237#article","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/?p=237"},"author":{"name":"Buyer Advertising","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da"},"headline":"Socialize Your Public Relations","datePublished":"2012-03-03T19:20:38+00:00","dateModified":"2022-03-11T14:50:47+00:00","mainEntityOfPage":{"@id":"https:\/\/buyerads.com\/blog\/?p=237"},"wordCount":230,"publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"keywords":["buyer advertising","Pinterest","PR","Social Media"],"articleSection":["Advertising Trends","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/buyerads.com\/blog\/?p=237","url":"https:\/\/buyerads.com\/blog\/?p=237","name":"Socialize Your Public Relations - Buyer Advertising - Blog","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/#website"},"datePublished":"2012-03-03T19:20:38+00:00","dateModified":"2022-03-11T14:50:47+00:00","breadcrumb":{"@id":"https:\/\/buyerads.com\/blog\/?p=237#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buyerads.com\/blog\/?p=237"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/buyerads.com\/blog\/?p=237#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/buyerads.com\/blog"},{"@type":"ListItem","position":2,"name":"Socialize Your Public Relations"}]},{"@type":"WebSite","@id":"https:\/\/buyerads.com\/blog\/#website","url":"https:\/\/buyerads.com\/blog\/","name":"Buyer Advertising - Blog","description":"Recruitment Advertising","publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buyerads.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/buyerads.com\/blog\/#organization","name":"Buyer Advertising - Blog","url":"https:\/\/buyerads.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","contentUrl":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","width":363,"height":135,"caption":"Buyer Advertising - Blog"},"image":{"@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buyeradvertising","https:\/\/x.com\/buyerads","https:\/\/www.linkedin.com\/company\/buyer-advertising"]},{"@type":"Person","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da","name":"Buyer Advertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","caption":"Buyer Advertising"},"url":"https:\/\/buyerads.com\/blog\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237"}],"version-history":[{"count":3,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/237\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/237\/revisions\/1215"}],"wp:attachment":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}