Social media: it’s a phrase that inspires thoughts about real-time interaction, reminiscences of the flowing green fields in Farmville, and a healthy dose of anxiety if you haven’t been keeping up with the trend. With an astronomical growth in popularity of Facebook and Twitter\u2014not to mention a user base who is spending more and more of their leisure time online\u2014social media remains a premier way to tackle your recruitment initiatives. Recruitment trends in education have a distinct flavor. Read on and discover what strategies schools and universities are using to pull in top talent.<\/p>\n
The multi-platform approach.<\/strong> Facebook, Twitter, blogging: educational institutions have been using a multi-pronged strategy to reach out to students and talent alike. As large educational institutions create spaces for sports and students activities, it’s a no-brainer for them to use separate Facebook and Twitter pages specially designed to advertise jobs opportunities.<\/p>\n Real-time feedback for job seekers.<\/strong> Nothing is more discouraging to potential job applicants than submitting their letter of interest or resume and then waiting… and waiting… and waiting. Posting their interest as a Facebook entry or blog comment allows an administrator to acknowledge them as a person and give feedback.<\/p>\n Research goes both ways.<\/strong> Just as candidates can click through and explore the culture and information on an institution of a higher ed., so too can a school explore the personality of a person. The tables have turned, and some hiring decisions are being made without ever meeting a candidate in person.<\/p>\n","protected":false},"excerpt":{"rendered":" Social media: it’s a phrase that inspires thoughts about real-time interaction, reminiscences of the flowing green fields in Farmville, and a healthy dose of anxiety if you haven’t been keeping up with the trend. With an astronomical growth in popularity of Facebook and Twitter\u2014not to mention a user base who is spending more and more […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[8,11,10,9,193,12],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-focus-on-recruitment","category-social-media","tag-education","tag-facebook","tag-recruiting-for-education","tag-recruitment","tag-social-media","tag-twitter"],"yoast_head":"\n