The Bureau of Labor Statistics reports that job numbers edged up in July. Nonfarm payroll employers (goods, construction and manufacturing companies) added 162,000 jobs, which sent the unemployment rate down to 7.4 percent. Increased employment means a tighter job market, so many employers will have to work harder to find applicants. For human resources professionals looking to attract the best qualified and sharpest candidates to hire, this tighter job market calls for marketing creativity.<\/p>\n
Bells and whistles \u2013 such as videos on your company website, or exhibits at job fairs \u2013 are acceptable ways to attract candidates, but there is a more effective way to target the hottest properties in the candidate pool. Here, the importance of creative job titles and killer copy in your marketing materials cannot be overstated.<\/p>\n
Creative Job Titles Killer Copy<\/strong><\/p>\n The most important concept to remember about the relationship between an employment ad’s title and its copy is that they must be\u00a0integrated<\/em>. If you catch the eye with\u00a0Sales Terminator<\/em>, but follow with a generic paragraph unrelated to the creative title, you’re likely to lose the prospect’s interest. Adding creative copy to supplement the title shows cohesiveness, and a dedication to detail that will impress the cream of the applicant crop. \u201cOur team of rebels is working to secure the future of a great [furniture, tile, medical equipment, etc.] company. We’re looking for a sales machine who can target opportunities with laser focus and convert prospects into customers …\u201d The Bureau of Labor Statistics reports that job numbers edged up in July. Nonfarm payroll employers (goods, construction and manufacturing companies) added 162,000 jobs, which sent the unemployment rate down to 7.4 percent. Increased employment means a tighter job market, so many employers will have to work harder to find applicants. For human resources professionals […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[79,75,9,26,78],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-focus-on-recruitment","tag-hr","tag-human-resources","tag-recruitment","tag-recruitment-strategy","tag-recruitment-trends"],"yoast_head":"\n
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\nTo catch the interest of the best candidates, creative job titles are essential. Forbes <\/em>magazine recently published an article exploring this topic, and discovered that attention-getting marketing job titles expected to become more common over the next 10 years. These included Transcultural Anthropologist, Truth Engineer and Mobile Marketing Jedi. These examples might sound silly, but once the eye of a possible applicant is caught, however, the creative job title has set up killer copy.<\/p>\n
\nFor example, it’s much better to follow up on the title\u00a0Sales Terminator<\/em> with copy that starts like this:<\/p>\n
\nOf course, your copy will vary, but the key is to integrate your clever job title with relevant copy. This will help keep an applicant’s interest high all the way through the interview process.<\/p>\n","protected":false},"excerpt":{"rendered":"