{"id":664,"date":"2014-09-12T13:19:13","date_gmt":"2014-09-12T13:19:13","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=664"},"modified":"2022-03-11T14:49:03","modified_gmt":"2022-03-11T14:49:03","slug":"the-benefits-of-gender-balance-in-workforce-planning-strategy","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=664","title":{"rendered":"The Benefits of Gender Balance in Workforce Planning Strategy"},"content":{"rendered":"

\"image_04\"<\/a>Pursuing gender balance is one of those small hiring changes that translates into enormous benefits. Beyond the virtue of gender equality, companies that diversify show greater efficiency, innovation and cold hard profit. It’s not a lofty goal \u2013 it’s smart strategizing.<\/p>\n

Deeper Talent Pool<\/p>\n

<\/strong>No manager would consciously slash their talent pool in half. The instant you start leveling the playing field, you broaden options and have a better chance of securing top talent.<\/p>\n

Improved Performance<\/p>\n

<\/strong>Men and women bring different viewpoints and psychological strengths to the table, and those viewpoints working together will create different personal synergies. A study by the\u00a0Kellogg School of Management found that heterogeneous workgroups consistently out-perform homogenous ones\u00a0[1]<\/a>.<\/p>\n

Diversifying Leadership Styles<\/p>\n

<\/strong>Just as you improve your problem-solving styles, you will also improve your leadership choices. Women often form leadership techniques very different from that of men. Having more management options allows you to harness the perfect fit for different teams.<\/p>\n

Widening Your Customer Base<\/p>\n

<\/strong>In order to appeal to more potential customers, your product development needs to incorporate different perspectives. Having your development teams mirror your customer base only makes sense.<\/p>\n

A Better Bottom Line<\/p>\n

<\/strong>The proof is in the numbers. One\u00a0Gallop\u00a0study found that across two industries, gender-balanced businesses improve their revenue by 16.5 percent above average compared to just 4.91 percent for unbalanced businesses\u00a0[2]<\/a>. Another study by\u00a0Pepperdine University\u00a0found that Fortune 500 companies that promote more women to executive management are 18 percent to 69 percent more profitable than their counterparts\u00a0[3]<\/a>.<\/p>\n

Smart Execution<\/p>\n

<\/strong>Remember that regardless of gender, performance and skill should remain your top priorities. After all, women that feel they were hired because they are women will not be happy. Cultivate a business culture that is gender-neutral, motivating men and women to form working relationships and pursue goals equally. Your hiring strategy should encourage gender balance without disregarding merit.<\/p>\n

Gender balance does not mean putting any one gender at the forefront. You are looking to balance the scales, hiring, and encourage and promote both genders equally. It is a smart choice for both your business and society as a whole.<\/p>\n

 <\/p>\n

[1]<\/a> http:\/\/insight.kellogg.northwestern.edu\/article\/better_decisions_through_diversity<\/a><\/p>\n

[2]<\/a> http:\/\/businessjournal.gallup.com\/content\/166220\/business-benefits-gender-diversity.aspx<\/a><\/p>\n

[3]<\/a> http:\/\/www.psmag.com\/navigation\/business-economics\/profit-thy-name-is-woman-3920\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pursuing gender balance is one of those small hiring changes that translates into enormous benefits. Beyond the virtue of gender equality, companies that diversify show greater efficiency, innovation and cold hard profit. It’s not a lofty goal \u2013 it’s smart strategizing. Deeper Talent Pool No manager would consciously slash their talent pool in half. The […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[79,165,75,156,9,26,83],"class_list":["post-664","post","type-post","status-publish","format-standard","hentry","category-focus-on-recruitment","tag-hr","tag-hr-strategy","tag-human-resources","tag-recruiting","tag-recruitment","tag-recruitment-strategy","tag-strategy"],"yoast_head":"\nThe Benefits of Gender Balance in Workforce Planning Strategy - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=664\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Gender Balance in Workforce Planning Strategy\" \/>\n<meta property=\"og:description\" content=\"Pursuing gender balance is one of those small hiring changes that translates into enormous benefits. Beyond the virtue of gender equality, companies that diversify show greater efficiency, innovation and cold hard profit. It’s not a lofty goal \u2013 it’s smart strategizing. Deeper Talent Pool No manager would consciously slash their talent pool in half. The […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buyerads.com\/blog\/?p=664\" \/>\n<meta property=\"og:site_name\" content=\"Buyer Advertising - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buyeradvertising\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-12T13:19:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T14:49:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg\" \/>\n<meta name=\"author\" content=\"Buyer Advertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@buyerads\" \/>\n<meta name=\"twitter:site\" content=\"@buyerads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buyer Advertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664#article\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664\"},\"author\":{\"name\":\"Buyer Advertising\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\"},\"headline\":\"The Benefits of Gender Balance in Workforce Planning Strategy\",\"datePublished\":\"2014-09-12T13:19:13+00:00\",\"dateModified\":\"2022-03-11T14:49:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664\"},\"wordCount\":380,\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664#primaryimage\"},\"thumbnailUrl\":\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg\",\"keywords\":[\"hr\",\"hr strategy\",\"human resources\",\"recruiting\",\"recruitment\",\"recruitment strategy\",\"strategy\"],\"articleSection\":[\"Focus on Recruitment\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664\",\"url\":\"https:\/\/buyerads.com\/blog\/?p=664\",\"name\":\"The Benefits of Gender Balance in Workforce Planning Strategy - Buyer Advertising - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664#primaryimage\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664#primaryimage\"},\"thumbnailUrl\":\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg\",\"datePublished\":\"2014-09-12T13:19:13+00:00\",\"dateModified\":\"2022-03-11T14:49:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/buyerads.com\/blog\/?p=664\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664#primaryimage\",\"url\":\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg\",\"contentUrl\":\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/buyerads.com\/blog\/?p=664#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/buyerads.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Benefits of Gender Balance in Workforce Planning Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/buyerads.com\/blog\/#website\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"name\":\"Buyer Advertising - Blog\",\"description\":\"Recruitment Advertising\",\"publisher\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/buyerads.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/buyerads.com\/blog\/#organization\",\"name\":\"Buyer Advertising - Blog\",\"url\":\"https:\/\/buyerads.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"contentUrl\":\"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg\",\"width\":363,\"height\":135,\"caption\":\"Buyer Advertising - Blog\"},\"image\":{\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/buyeradvertising\",\"https:\/\/x.com\/buyerads\",\"https:\/\/www.linkedin.com\/company\/buyer-advertising\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da\",\"name\":\"Buyer Advertising\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g\",\"caption\":\"Buyer Advertising\"},\"url\":\"https:\/\/buyerads.com\/blog\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Benefits of Gender Balance in Workforce Planning Strategy - Buyer Advertising - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/buyerads.com\/blog\/?p=664","og_locale":"en_US","og_type":"article","og_title":"The Benefits of Gender Balance in Workforce Planning Strategy","og_description":"Pursuing gender balance is one of those small hiring changes that translates into enormous benefits. Beyond the virtue of gender equality, companies that diversify show greater efficiency, innovation and cold hard profit. It’s not a lofty goal \u2013 it’s smart strategizing. Deeper Talent Pool No manager would consciously slash their talent pool in half. The […]","og_url":"https:\/\/buyerads.com\/blog\/?p=664","og_site_name":"Buyer Advertising - Blog","article_publisher":"https:\/\/www.facebook.com\/buyeradvertising","article_published_time":"2014-09-12T13:19:13+00:00","article_modified_time":"2022-03-11T14:49:03+00:00","og_image":[{"url":"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg","type":"","width":"","height":""}],"author":"Buyer Advertising","twitter_card":"summary_large_image","twitter_creator":"@buyerads","twitter_site":"@buyerads","twitter_misc":{"Written by":"Buyer Advertising","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/buyerads.com\/blog\/?p=664#article","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/?p=664"},"author":{"name":"Buyer Advertising","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da"},"headline":"The Benefits of Gender Balance in Workforce Planning Strategy","datePublished":"2014-09-12T13:19:13+00:00","dateModified":"2022-03-11T14:49:03+00:00","mainEntityOfPage":{"@id":"https:\/\/buyerads.com\/blog\/?p=664"},"wordCount":380,"publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"image":{"@id":"https:\/\/buyerads.com\/blog\/?p=664#primaryimage"},"thumbnailUrl":"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg","keywords":["hr","hr strategy","human resources","recruiting","recruitment","recruitment strategy","strategy"],"articleSection":["Focus on Recruitment"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/buyerads.com\/blog\/?p=664","url":"https:\/\/buyerads.com\/blog\/?p=664","name":"The Benefits of Gender Balance in Workforce Planning Strategy - Buyer Advertising - Blog","isPartOf":{"@id":"https:\/\/buyerads.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/buyerads.com\/blog\/?p=664#primaryimage"},"image":{"@id":"https:\/\/buyerads.com\/blog\/?p=664#primaryimage"},"thumbnailUrl":"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg","datePublished":"2014-09-12T13:19:13+00:00","dateModified":"2022-03-11T14:49:03+00:00","breadcrumb":{"@id":"https:\/\/buyerads.com\/blog\/?p=664#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buyerads.com\/blog\/?p=664"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerads.com\/blog\/?p=664#primaryimage","url":"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg","contentUrl":"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_04.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/buyerads.com\/blog\/?p=664#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/buyerads.com\/blog"},{"@type":"ListItem","position":2,"name":"The Benefits of Gender Balance in Workforce Planning Strategy"}]},{"@type":"WebSite","@id":"https:\/\/buyerads.com\/blog\/#website","url":"https:\/\/buyerads.com\/blog\/","name":"Buyer Advertising - Blog","description":"Recruitment Advertising","publisher":{"@id":"https:\/\/buyerads.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buyerads.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/buyerads.com\/blog\/#organization","name":"Buyer Advertising - Blog","url":"https:\/\/buyerads.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","contentUrl":"https:\/\/buyerads.com\/blog\/wp-content\/uploads\/logo@3x-100.jpg","width":363,"height":135,"caption":"Buyer Advertising - Blog"},"image":{"@id":"https:\/\/buyerads.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/buyeradvertising","https:\/\/x.com\/buyerads","https:\/\/www.linkedin.com\/company\/buyer-advertising"]},{"@type":"Person","@id":"https:\/\/buyerads.com\/blog\/#\/schema\/person\/90353d9caab33e6ec387262c6d6fe3da","name":"Buyer Advertising","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e027743728797bb3346a563dd8ff2e14cac2aabbd97e16e9c2eb3aae3d92d7f1?s=96&d=mm&r=g","caption":"Buyer Advertising"},"url":"https:\/\/buyerads.com\/blog\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=664"}],"version-history":[{"count":1,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":665,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/664\/revisions\/665"}],"wp:attachment":[{"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buyerads.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}