{"id":719,"date":"2014-12-19T13:51:12","date_gmt":"2014-12-19T13:51:12","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=719"},"modified":"2022-03-11T14:48:43","modified_gmt":"2022-03-11T14:48:43","slug":"google-searches-ensuring-your-presence-on-the-most-common-job-hunt-tool","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=719","title":{"rendered":"Google Searches: Ensuring Your Presence on the Most Common Job Hunt Tool"},"content":{"rendered":"

\"image_08\"<\/a>Job seekers have a multitude of online tools for sniffing out new opportunities such as SimplyHired, Monster and HotJobs. Their preferred job search tool, however, is often Google. With Google, job seekers can find specific positions not listed on common job boards and perform their own research on the companies as well.<\/p>\n

It is vital for your recruiting efforts that your job openings rank high on Google search results. If your openings are not on the first two or three pages of results, candidates are probably not seeing them.<\/p>\n

Optimizing Job Advertisements<\/p>\n

<\/strong>Search Engine Optimization is essential for top search rankings. Many books have been written about SEO, but a few basic techniques can push your job adverts toward qualified candidates.<\/p>\n

Keywords That Perform<\/p>\n

<\/strong>Settle on two or three descriptive keywords for a particular opening. Use these keywords in the job title. Keep it short, neutral and general. For instance, instead of “Level 3 Product Design Technology Marketing Specialist,” “Senior Design Consultant” will do.<\/p>\n

Use Google Adwords to test your keywords. The results reveal how many people use your keywords. Alternatives are provided that may perform better. Use the main keywords once or twice in the job description. Add in a couple of the viable keyword alternatives. Apply the same rules above for one or two key job skills required for the opening.<\/p>\n

Meaningful Content<\/p>\n

<\/strong>Pertinent content value is measured by Google in various ways:<\/p>\n