{"id":724,"date":"2015-01-02T14:31:08","date_gmt":"2015-01-02T14:31:08","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=724"},"modified":"2022-03-11T14:48:43","modified_gmt":"2022-03-11T14:48:43","slug":"best-practices-for-engaging-top-talent-in-interviews","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=724","title":{"rendered":"Best Practices for Engaging Top Talent in Interviews"},"content":{"rendered":"<p><a href=\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_015.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"buyer-image-right alignright wp-image-704 size-full\" src=\"http:\/\/buyerads.com\/blog\/wp-content\/uploads\/image_015.jpg\" alt=\"image_015\" width=\"300\" height=\"250\" \/><\/a>A prospective employee\u2019s interview is part of the hiring process continuum rather than an isolated stage. Top talent engagement begins before the formal interview and continues while they remain in the pipeline, during training and throughout their career with your company.<\/p>\n<p><strong>Engagement Based on Employment Brand<\/p>\n<p><\/strong>Your organization\u2019s employment brand derives directly from the company\u2019s shared vision of the future. The brand image must be comprehensive and present themes tailored to your hiring demographics.<\/p>\n<p>Each organization\u2019s brand is unique, but encompasses basic values:<\/p>\n<ul>\n<li>Open communication and information sharing<\/li>\n<li>Support for learning and growth<\/li>\n<li>Meaningful work goals<\/li>\n<li>Regard for work\/life balance<\/li>\n<li>Generous compensation for great work<\/li>\n<\/ul>\n<p>These and a shared sense of mission towards personal, department and company-wide goals are the basis for recruit engagement.<\/p>\n<p><strong>Prior to the Interview: Consistent Branding<\/p>\n<p><\/strong>Smart companies will have developed suites of videos communicating their organizational values and showing off their \u201cbest place to work\u201d attributes. Videos reinforce brand image after an interview and are easily shared via social media.<\/p>\n<p><strong>During the Interview<\/p>\n<p><\/strong>Despite a consistent brand image, a top candidate may remain skeptical about whether the organization means what it says. Prepare for their doubts about how their career goals align with those of the company. Listen carefully and address these with relevant, concrete examples. If possible, enlist a member of the team with the requisition to address their questions.<\/p>\n<p><strong>Post-Interview Engagement<\/p>\n<p><\/strong>Especially if your candidate was identified with the help of social media, utilize that media after the interview to maintain engagement. Sharing relevant media or comments shows interest as long as it is tasteful and non-intrusive. Regular contact lets the candidate know there is ongoing interest, and he or she will greatly appreciate the attention to any further questions they have.<\/p>\n<p><strong>Benefits to Interview Engagement<\/p>\n<p><\/strong>Candidates who feel that a company has a place for them and listens to their concerns and ideas are far more likely to accept an offer and subsequently grow to be high performers. They also have potential to become one of your organization\u2019s greatest proponents of the company culture to other recruits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A prospective employee\u2019s interview is part of the hiring process continuum rather than an isolated stage. Top talent engagement begins before the formal interview and continues while they remain in the pipeline, during training and throughout their career with your company. Engagement Based on Employment Brand Your organization\u2019s employment brand derives directly from the company\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[79,165,75,179,156,9,26,83,180],"class_list":["post-724","post","type-post","status-publish","format-standard","hentry","category-branding","category-focus-on-recruitment","tag-hr","tag-hr-strategy","tag-human-resources","tag-interview","tag-recruiting","tag-recruitment","tag-recruitment-strategy","tag-strategy","tag-talent-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Practices for Engaging Top Talent in Interviews - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=724\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Engaging Top Talent in Interviews\" \/>\n<meta property=\"og:description\" content=\"A prospective employee\u2019s interview is part of the hiring process continuum rather than an isolated stage. 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