{"id":843,"date":"2016-09-30T13:30:02","date_gmt":"2016-09-30T13:30:02","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=843"},"modified":"2022-03-11T14:46:59","modified_gmt":"2022-03-11T14:46:59","slug":"which-social-media-platforms-are-most-effective-when-recruiting-millennials","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=843","title":{"rendered":"Which Social Media Platforms are Most Effective When Recruiting Millennials?"},"content":{"rendered":"

<\/a>Those born in roughly the 1980s and 1990s are defined as millennials, and a recent article in\u00a0Time\u00a0highlighted that these millennials are now officially the largest generation within the working class\u00a0[1]<\/a>. Recruiters need to know how to attract and retain the top talent in the millennial generation, and social media may be the key. Discover which social media platforms are most effective when it comes to recruiting millennials.<\/p>\n

LinkedIn<\/strong>
\nCurrently, LinkedIn occupies a 40 percent market share for those seeking jobs in the United States. While it may only have\u00a0300 million users annually\u00a0[2]<\/a>, far less than other social media platforms, it may still be the best place to start when seeking millennials because existing users are focused on their careers. Recruiters in search of millennial talent should be prepared to hunt for suitable candidates as well as post job opportunities.<\/p>\n

Facebook<\/strong>
\nWithout question, the largest social media network on the planet is Facebook, with\u00a0more than 1.49 billion users, many of them daily viewers\u00a0[3]<\/a>. Of that staggering number of users, approximately 42 million are between the ages of 18 and 24, and an additional 44 million are between the ages of 25 and 34. In terms of sheer reach, particularly when companies are recruiting a highly specific candidate, Facebook can offer the greatest potential to get as many eyes on your career opportunity as possible.<\/p>\n

Instagram<\/strong>
\nWhen Instagram recently surpassed\u00a0300 million users worldwide\u00a0[4]<\/a>, surpassing Twitter in the process, it highlighted how a younger generation prefers to use social media. Quick, to the point and highly visual,\u00a0Instagram is a fantastic way to attract millennials\u00a0[5]<\/a>. Instagram can be used to create a corporate culture that appeals to millennials, and it can also be searched through hashtags to find specific users who may make ideal candidates.<\/p>\n

Twitter<\/strong>
\nThanks in part to the mobile nature of Twitter, more than 100 million users log in daily. However, the demographic is far younger, overall, than Facebook, with\u00a095 million Twitter users\u00a0under the age of 29\u00a0[6]<\/a>. For recruiters targeting a demographic of millennials, Twitter can be an effective method of reaching the right audience.<\/p>\n

[1]<\/a> http:\/\/time.com\/3854518\/millennials-labor-force\/
\n<\/a>[2]<\/a> http:\/\/mashable.com\/2014\/04\/18\/linkedin-300-million-users\/#tmgMHMvoaZk9
\n<\/a>[3]<\/a> http:\/\/newsroom.fb.com\/company-info\/
\n<\/a>[4]<\/a> http:\/\/techcrunch.com\/2014\/12\/10\/not-a-fad\/
\n<\/a>[5]<\/a> http:\/\/www.inc.com\/jt-odonnell\/a-powerful-way-to-use-instagram-to-recruit-employees.html
\n<\/a>[6]<\/a> https:\/\/www.linkedin.com\/pulse\/20141118182103-28964915-social-media-user-statistics-age-demographics-for-2014<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Those born in roughly the 1980s and 1990s are defined as millennials, and a recent article in\u00a0Time\u00a0highlighted that these millennials are now officially the largest generation within the working class\u00a0[1]. Recruiters need to know how to attract and retain the top talent in the millennial generation, and social media may be the key. Discover which […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[11,65,79,75,191,20,156,9,26,193,83,12],"class_list":["post-843","post","type-post","status-publish","format-standard","hentry","category-focus-on-recruitment","category-social-media","tag-facebook","tag-hiring","tag-hr","tag-human-resources","tag-instagram","tag-linkedin","tag-recruiting","tag-recruitment","tag-recruitment-strategy","tag-social-media","tag-strategy","tag-twitter"],"yoast_head":"\nWhich Social Media Platforms are Most Effective When Recruiting Millennials? - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=843\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Social Media Platforms are Most Effective When Recruiting Millennials?\" \/>\n<meta property=\"og:description\" content=\"Those born in roughly the 1980s and 1990s are defined as millennials, and a recent article in\u00a0Time\u00a0highlighted that these millennials are now officially the largest generation within the working class\u00a0[1]. 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