{"id":86,"date":"2010-10-19T19:35:20","date_gmt":"2010-10-19T19:35:20","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=86"},"modified":"2022-03-11T14:51:25","modified_gmt":"2022-03-11T14:51:25","slug":"writing-a-brilliant-evp-starting-out-strong","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=86","title":{"rendered":"Writing a Brilliant EVP: Starting Out Strong"},"content":{"rendered":"<p>They\u2019re called Employee Value Propositions, and their purpose is simple: clearly outline the benefit of working at your organization. The start of a good hiring campaign often starts with a well-written, well-thought out EVP statement.<\/p>\n<p>There are a few very good reasons to take the time and do things right. On the one hand, a great EVP provides at-a-glance discovery of your organization for employees-to-be. On the other, it\u2019s an essential element in organizing the various pieces of a hiring campaign. A EVP makes a good \u201cchecklist\u201d against which you can compare your online hiring efforts. Your Facebook recruitment posts. Your job fairs.<\/p>\n<p>When actually sitting down and writing your EVP, you\u2019ve got to stand out from the competition. Differentiation is essential if you hope to make a difference and catch a potential recruit\u2019s attention. \u201cGreat benefits\u201d and \u201cteamwork\u201d won\u2019t make the cut\u2014in fact, there isn\u2019t anything more guaranteed to make a candidate\u2019s eyes glaze over than reading everything he or she has seen a million times. Instead, use your EVP as an opportunity to relate what makes your company a great place to work. And be honest. Ensure your employee brand matches the reality of your workplace. An honest, upfront portrayal is necessary to attract the types of employees you want working in your office. As with most things HR, it isn\u2019t always about quantity, it\u2019s about quality.<\/p>\n<p>Until next time,<\/p>\n<p>Buyer Advertising<br \/>\n<a href=\"http:\/\/www.buyerads.com\/\">www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They\u2019re called Employee Value Propositions, and their purpose is simple: clearly outline the benefit of working at your organization. The start of a good hiring campaign often starts with a well-written, well-thought out EVP statement. There are a few very good reasons to take the time and do things right. On the one hand, a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[19,66,64,63,65,9],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-focus-on-recruitment","tag-buyer-advertising","tag-buyerads","tag-employee-value-proposition","tag-evp","tag-hiring","tag-recruitment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Writing a Brilliant EVP: Starting Out Strong - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=86\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing a Brilliant EVP: Starting Out Strong\" \/>\n<meta property=\"og:description\" content=\"They\u2019re called Employee Value Propositions, and their purpose is simple: clearly outline the benefit of working at your organization. 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