{"id":88,"date":"2010-10-30T01:09:31","date_gmt":"2010-10-30T01:09:31","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=88"},"modified":"2022-03-11T14:51:25","modified_gmt":"2022-03-11T14:51:25","slug":"the-ghosts-of-social-media","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=88","title":{"rendered":"The Ghosts of Social Media"},"content":{"rendered":"<p>Well, it\u2019s that haunting time of the year yet again&#8211;Halloween is coming around. So to celebrate, we\u2019re telling ghosts stories. Specifically, we\u2019re talking about social media ghosts\u2014aka the silent majority, or those who consume content without offering much in the way of feedback.<\/p>\n<p>Here are the facts: only a small, single-digit percentage of followers and friends post comments on your company blog or Facebook. At the same time, having an active presence on Facebook, Twitter, and LinkedIn is becoming more and more necessary. Doesn\u2019t this sound contradictory? The key to reaching out to those lurkers who remain silent is to stay active yourself. When a question or comment does pop up, respond right away rather than letter the days or even weeks slip by. A quick response time indicates to your audience that you\u2019re an active company willing to interact with customers on a one-on-one basis.<\/p>\n<p>It\u2019s important to remember the ghosts, because the Internet at large is consumed in a rather one-directional medium: from content providers to information seekers. As you define your brand on your online space, keep your messaging comprehensive enough for all.<\/p>\n<p>Signing off,<br \/>\nBuyer Advertising<br \/>\n<a href=\"http:\/\/www.buyerads.com\/\">www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, it\u2019s that haunting time of the year yet again&#8211;Halloween is coming around. So to celebrate, we\u2019re telling ghosts stories. Specifically, we\u2019re talking about social media ghosts\u2014aka the silent majority, or those who consume content without offering much in the way of feedback. Here are the facts: only a small, single-digit percentage of followers and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[19,67,193],"class_list":["post-88","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-social-media","tag-buyer-advertising","tag-halloween","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ghosts of Social Media - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=88\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ghosts of Social Media\" \/>\n<meta property=\"og:description\" content=\"Well, it\u2019s that haunting time of the year yet again&#8211;Halloween is coming around. 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