{"id":90,"date":"2010-11-05T06:47:17","date_gmt":"2010-11-05T06:47:17","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=90"},"modified":"2022-03-11T14:51:25","modified_gmt":"2022-03-11T14:51:25","slug":"measuring-your-online-hiring-campaign","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=90","title":{"rendered":"Measuring Your Online Hiring Campaign"},"content":{"rendered":"<p>It\u2019s a bit of a challenge even using traditional media: gauging the success of a hiring campaign. Throw in the relative new-ness of social media and the oft-lacking tracking tools from the likes of Facebook and Twitter, and you can rapidly find yourself launching hiring campaigns in the dark. Without reliable methods of tracking you investment, it\u2019s hard to say if your social media hiring efforts are paying off. There are ways to assess what you invest, however.<\/p>\n<p>The most important thing to remember is that an online hiring campaign isn\u2019t strictly a game of numbers. You\u2019ve furthering your employer brand. You\u2019re increasing engagement. You\u2019re disseminating information about your place of business. To evaluate effectiveness, you need to look at traditional online metrics including page views, landing page visits (if you\u2019ve set up your system that way), and fan\/follower counts. Actual conversions or hires remains a solid method to determine whether your campaign is working or not.<\/p>\n<p>New, Web 2.0-savvy ways of tracking your hiring efforts include counting the frequency of re-tweets and searching out mentions of your campaign in other \u201cnew media\u201d sources such as blogs and on personal posts. Using traditional and emerging metrics, evaluating your campaign makes a shift from quantitative to qualitative, but is still a very real and obtainable goal.<\/p>\n<p>Signing off for now,<\/p>\n<p>Buyer Advertising<br \/>\n<a href=\"http:\/\/www.buyerads.com\/\">www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a bit of a challenge even using traditional media: gauging the success of a hiring campaign. Throw in the relative new-ness of social media and the oft-lacking tracking tools from the likes of Facebook and Twitter, and you can rapidly find yourself launching hiring campaigns in the dark. Without reliable methods of tracking you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[19,69,11,65,68,12],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-focus-on-recruitment","category-social-media","tag-buyer-advertising","tag-buyer-advertising-blog","tag-facebook","tag-hiring","tag-hiring-campaign","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Measuring Your Online Hiring Campaign - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=90\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring Your Online Hiring Campaign\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a bit of a challenge even using traditional media: gauging the success of a hiring campaign. 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