{"id":95,"date":"2010-11-17T08:23:55","date_gmt":"2010-11-17T08:23:55","guid":{"rendered":"http:\/\/buyerads.com\/blog\/?p=95"},"modified":"2022-03-11T14:51:25","modified_gmt":"2022-03-11T14:51:25","slug":"the-logistics-of-going-social","status":"publish","type":"post","link":"https:\/\/buyerads.com\/blog\/?p=95","title":{"rendered":"The Logistics of Going Social"},"content":{"rendered":"<p>You\u2019d love to get in on this social media thing, but you just don\u2019t have the time. With the amount of material to read and digest, and a laundry list of \u201cto-do\u2019s\u201d, it\u2019s easy to keep putting off the bits and parts that make a successful online strategy. Here\u2019s an approach to get you started.<\/p>\n<p>Companies need to take a different route than individuals when establishing themselves on Twitter and Facebook. Not only do you have different setup routes (such as Facebook, where you need to list your company as a business instead of as a person), but you\u2019ll need to include more information. One tip is to collect this data ahead of time. Choose an associate to manage the account. List their email address as the primary holder. Collect the following snippets: your organization\u2019s contact information, your physical address, your telephone number, your blog address (if you have one), hours of business, and a brand image to display. You\u2019ll need this when setting up a Facebook account, and you can even elect to use some of this in your Twitter account, too. Launching a complete social media profile helps to avoid being mis-categorized for a few days by popular search engines, and allows you to begin producing meaningful content immediately.<\/p>\n<p>Once you\u2019re set up, decide on an updating strategy. And you do want to update. Not only is social media a great way to maintain SEO and draw in customers, it\u2019s an opportunity to promote content and change your voice, even stepping away from the traditional brand of your own product. Social media provides a chance to re-invent yourself with a fresh voice, and that\u2019s a project few organizations can afford to pass up.<\/p>\n<p>Signing off for now,<\/p>\n<p>Buyer Advertising<br \/>\n<a href=\"http:\/\/www.buyerads.com\/\">www.buyerads.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019d love to get in on this social media thing, but you just don\u2019t have the time. With the amount of material to read and digest, and a laundry list of \u201cto-do\u2019s\u201d, it\u2019s easy to keep putting off the bits and parts that make a successful online strategy. Here\u2019s an approach to get you started. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,3],"tags":[71,59,19,46,11,72,193,70,12],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-advertising-trends","category-branding","category-social-media","tag-blogs","tag-buyer","tag-buyer-advertising","tag-buyerads-com","tag-facebook","tag-seo","tag-social-media","tag-starting-out","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Logistics of Going Social - Buyer Advertising - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyerads.com\/blog\/?p=95\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Logistics of Going Social\" \/>\n<meta property=\"og:description\" content=\"You\u2019d love to get in on this social media thing, but you just don\u2019t have the time. 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