Not too long ago, CNN posted an article describing the effect of Facebook followers and businesses. You can read it here, if that’s what you’re after: http://www.cnn.com/2010/TECH/web/09/30/like.button.web.traffic.mashable/index.html?hpt=C2. But the long and short of it is that “liking a page” (the new “become a fan” of organizations) is big business. Over a billion “likes” have gone out since April of 2010. What’s more, the gurus behind Facebook also offer some interesting insight into the types of people that follow interests, groups, and yes, companies.
The key for the any-size business looking to build an online following is to target the appropriate demographic. Most interestingly, per the Facebook developers, the typical person who “likes” organizations has over twice the number of friends than the average Facebook user. These are the folks who utilize Facebook as a hobby, and not simply as a networking tool. They willingly spend their free time on Facebook, which means that to earn their interest, you need to pay out in terms of entertainment value. Provide links and talk about your business, but do so in a way that’s interesting, engaging, and for goodness sakes, write about things people want to actually read! There’s no captive audience when it comes to social media.
Another key demographic you’ll want to court is the to 25-39 age range. Why? The average Facebook “liker” is aged 34. That means no matter what your typical customer base is comprised of, spend some time preparing content that’s of value people who fit in this range. Above all else, be proactive about your social media strategy, and entertain while illustrating your services.
Until next time,