11 Advertising Trends for 2011


As we gear up to say farewell to 2010, we find ourselves already looking forward to the future—to a year of new technology, interesting recruitment strategies, and approaches that will innovate the field of HR, advertising, and beyond. Here’s a quick look at what the year ahead may hold.

More about mobile:

1. More apps at your fingertips. Look for organizations to deliver real-time product offerings and availability, as well as instant job openings and qualifications

2. Mobile coupons and promotions being delivered and utilized from handheld devices.

3. Innovative new ways for companies to use existing connections (think Facebook and Twitter friends/followers) to reach potential customers.

4. Text messaging growing as a means to distribute information—and reach a target audience in the process.

5. Increased opportunity to order products and provide ebrochures online.

Viral desires:

6. New games to provide some fun distraction while pitching a business.

7. Silly YouTube videos. Wacky podcasts. Increasingly bizarre commercials.

8. More ways to reach more audiences online: think the next Digg, but with social media integration.


9. Expect a merge: Today, on your Facebook page, you see advertisements and content. Expect a blend of the two in the future, where messaging becomes a promotional tool for companies themselves.

10. According to eMarketer, expect an increase of 10.5% spent in online advertising.

11. Advertisements becoming more content focused, delivering information rather than just the same ol’ pitch.
Join us in 2011 as we explore the wild frontier of advertising together!

Until the New Year,

Buyer Advertising

Incenting the Masses


It’s a topic that receives less attention as the recession lingers: recruitment incentives. Despite having a swelling of potential recruits per opening, as hiring managers, you know that quantity doesn’t always translate into quality. The best solution for filling an open position is to first attract top talent, and then keep them at your organization. But with limited budgets, how do you make this happen?

Consider allowing more personal expression into the workplace. Although an admitted time sink, companies are experimenting with opening up sites like Facebook and Twitter—often for business, networking related purposes. Companies are also providing time for music and exercise, finding that the resources they’re expending catering to high-performing employees is more than worth the investment.

Above all, remember that a plethora of available talent doesn’t necessarily translate into increased productivity, and ultimately higher revenue for your business. Taking the time to plan a thoughtful, fun, creative, rewarding workplace is a great strategy for truly utilizing emerging graduates with a lot to offer your organization.

‘Till next time,
Buyer Advertising

Don’t Neglect LinkedIn


Like any good advertising strategy, it’s easy to sweep the old faithfuls under the rug. In the midst of the growing popularity of Twitter and Facebook, there are many who neglect the underdogs. LinkedIn came into being in 2003, and since then, by-the-minute media has been the flavor of choice–with flashy features such as instant tweets and a library of Facebook apps. Simply stated, to some, LinkedIn has become old hat.

However, keeping an active account is a worthwhile endeavor for nearly any organization. Even without the designer interface and the mobile media extras, LinkedIn provides a valuable “at a glance” stats about a company without a client needing to navigate individual company websites. It’s essential for SEO, where sites like Google can parse LinkedIn to see if an organization exists outside their own little webspace. And as a portal for employees-to-be or prospective clients, LinkedIn offers an attractive way to reach individual people, rather than the info@yourcompany.com many organizations use as a default.

But perhaps the most compelling argument to keep up with LinkedIn is that people know it and use it already. It’s found a home in the bookmarks of millions, and if you’re spending time keeping up a presence, it’s only logical that you’ll reach some potential hires or customers. After all, advertising where the people are remains one of the fundamental tenants of any successful enterprise.

Signing off for now,
Buyer Advertising

Human Resources—Preparing for 2011


As HR professionals, we’re looking forward to the future as new trends constantly emerge. Today, the landscape of hiring quality employees is shifting more rapidly than ever. 2011 will be no exception—expect plenty of changes that affect the way your organization recruits new talent.

According to the HR Management blog, there are 10 major changes to the way recruitment will work in 2011. Here are the highlights:

1. Rise in health care costs.
2. Focus on domestic safety and security.
3. Use of technology to communicate with employees.
4. Growing complexity of legal compliance.
5. Use of technology to perform transactional HR functions.
6. Focus on global security
7. Preparing for the next wave of retirement/labor shortage.
8. Use and development of e-learning.
9. Exporting of U.S. manufacturing jobs to developing countries.
10. Changing definition of family.

(Thanks to http://www.humanresources.hrvinet.com/hr-trends-2011/)

Make sure you bookmark our blog as we explore some of these issues in greater depth. Share your thoughts with us!
Signing off for now,
Buyer Advertising