Economics of Advertising


As the American economy enters a period of recovery and growth—albeit slower growth than many of us would prefer—eyes once again turn toward advertising. Advertising in any economy lays a solid foundation for development of your own, but in times of want, it often takes a back seat to other budgetary concerns.

It shouldn’t.

Advertising, whether for recruitment purposes in building a stronger, more capable company, or in promoting your services and product to customers, is the engine of success. Now, as we enter a period of economic recovery, it’s more important than ever to convince an increasingly consumeristic market to invest in your brand. Advertising will:

1. Make more jobs – Attract the right type of employees to your company, or drive the economy forward through sales.

2. Reduce selling costs – By creating a demand, you’re streamlining the way your product reaches its target destination.

3. Grow company profits – On average, every dollar invested in advertising sees itself multiply by half again. Targeted advertising will grow your investment even further.

4. Find security – By crafting an advertising strategy now, you’re creating a pattern of product recognition and sales that will keep your company solvent for years to come.

Until next time,

Buyer Advertising

Looking Back


As a professional invested in the marketing of your business, you like to stay informed. Chances are, you check at least a few articles, magazines, or blogs (after all, you’re here, aren’t you?) per month to generate an electric brainstorm of ideas that could propel your advertising strategy forward. Future-minded though you might be, if your nose is pointed directly at what’s to come, you could miss an important source of inspiration: your past.

Your company has enjoyed success. As a matter of fact, to stay in business, that’s a requisite. And it’s exactly those successes that you can turn to in order to drive you forward. Take a trip down memory lane and pull up pieces you’ve done in the past. By actually examining individual projects, they’ll stir up memories—what’s worked, what hasn’t, what goals you had set originally—that can provide the push you need to market your organization more effectively.

Every company is different. Take great notes about what’s worked for your organization—numbers, if you can wrangle them up—and track what strategies or campaigns have been most effective for your business, that what’s pooped out on you. Information often turns into inspiration, positioning you perfectly for the next big idea.

Farewell for now,
Buyer Advertising

11 Advertising Trends for 2011


As we gear up to say farewell to 2010, we find ourselves already looking forward to the future—to a year of new technology, interesting recruitment strategies, and approaches that will innovate the field of HR, advertising, and beyond. Here’s a quick look at what the year ahead may hold.

More about mobile:

1. More apps at your fingertips. Look for organizations to deliver real-time product offerings and availability, as well as instant job openings and qualifications

2. Mobile coupons and promotions being delivered and utilized from handheld devices.

3. Innovative new ways for companies to use existing connections (think Facebook and Twitter friends/followers) to reach potential customers.

4. Text messaging growing as a means to distribute information—and reach a target audience in the process.

5. Increased opportunity to order products and provide ebrochures online.

Viral desires:

6. New games to provide some fun distraction while pitching a business.

7. Silly YouTube videos. Wacky podcasts. Increasingly bizarre commercials.

8. More ways to reach more audiences online: think the next Digg, but with social media integration.


9. Expect a merge: Today, on your Facebook page, you see advertisements and content. Expect a blend of the two in the future, where messaging becomes a promotional tool for companies themselves.

10. According to eMarketer, expect an increase of 10.5% spent in online advertising.

11. Advertisements becoming more content focused, delivering information rather than just the same ol’ pitch.
Join us in 2011 as we explore the wild frontier of advertising together!

Until the New Year,

Buyer Advertising

Entertainment Meets Advertising: A Love Story


Fusions give rise to terrific innovation and success: just look at peanut M&M’s, cockerpoos, and the smoothie. Today, the latest combination that’s stirring things up in the social media world is mixing games and advertising venues. Mobile media is making it all possible.

MyTown, a game for your iPhone, lets you scan barcodes of stuff you having lying around your house in order to to build up your player score and obtain titles such as “The King of Rum” (for owning the most rum-related paraphernalia, of course). You share your rankings with friends for fame and bragging rights. The marketer’s swing on this, of course, is integrating special offers into the application itself. The guts of the software tracks the amount and types of the items you own, shares that information with participating companies. From there, based off of your own profile, companies craft marketing plans targeted for individual players. Today, 3.1 million users are already scanning to their hearts’ content.

It’s important to keep up with these trends. As younger consumers grow up hard-wired into social media and applications such as these, ignoring new media means opportunity lost. Instead, take stock of what mobile marketing, games, and new applications can do for your business, and play the game to win.

Until next time,

Mobile Coupons Are Here


These days, it seems like everything is going online. Advertising campaigns, genealogy trees, even farming (we’re looking at you, Facebook). And now: coupons. Designed for touch-enabled smartphones like the Droid and iPhone, mobile coupons work work at the app level by displaying a coupon with a specific code that can be either scanned or entered into an online ordering system. And if the coupon out of date or expired? Too bad—it won’t display anymore.

Mobile coupons seem like a cute idea, but they make a lot of sense, too. It brings chronic coupon clippers up to date with new technology, and leads the bargain-savvy into logging on daily for the latest deals—meaning you’ve got an audience just itching to learn about your products. Mobile coupons are green, too. No paper needed.

Of course, there’s a ways to go before you can shelf your zip-lock bag full of Shaw’s coupons. You won’t find many storefronts (especially in mom and pop operations) that are happy to accept a coupon in the form of a picture on your phone. But the technology is both catchy and catching on: two ingredients needed for future growth. Keep an ear to the rails (and your hand on your smartphone).

Are You a Good Brand Steward?


It’s a war of two worlds: the flash, fun, and razzle-dazzle of your brand and its advertisements, versus the reality of workers within the walls of your business. While the big players of a company can plan out a fantastic marketing campaign, oftentimes it takes longer for the employees themselves to catch up with the hype (if they ever do at all). When employee engagement lags behind, opportunities are lost.

There’s the story of a customer who wrote an email to the makers of Axe Body Spray with the single subject line, “HELP!” followed by an energetic, creative appeal. Apparently, this ppor soul had used their product, and just like Axe’s commercials, had been immediately accosted by hordes of lustful women. Instead of rolling her eyes and hitting “delete”, the rep at Axe HQ responded to this gentleman’s message instead played along, offering suggestions over the course of several emails such as where the hunted homme could hide out, and how to scrub off man musk off his body in the most effective way possible. At the end of the parlay, the rep wished the customer well and sent along a gift basket … as well as asking for his phone number. The quick-witted and engaged employee played into Axe’s brand strength—and likely earned themselves a customer for life.

Take the time to build brand appeal not just for customers, but for your employee base themselves. When your brand becomes a vessel for your promotions and lives in the minds of your employees, magic happens.

4 Tips for Tweets


You’re turning to Twitter to update your customers and let them know what’s going on behind the scenes. You’re also using tweets to promote job openings—landing you the largest applicant pool you can, helping your HR department to recruit top talent. It’s a smart move. As more ‘net surfers turn to Twitter for news, information, and—let’s face it—recreation, maintaining a presence is just good business sense. Here are a few tips to make your tweets go from peeps to hoots.

Make it diverse. By changing up the tone and subject matter of your posts, you’re proving that there’s an actual human behind your machines. That’s a good thing.

Keep it to 140 characters. No, really. Short-linking makes it very easy to gush about your latest product or service, but people read Twitter because they like brevity. Give the people what they want.

Re-tweeting isn’t cheating. While your Twitter account shouldn’t be a directory of other people’s offerings, don’t be afraid to re-tweet the latest buzz from another source.

Be interesting. Seems easy, but the art of pushing out interesting content for users to consume is, well, an art. Some companies never get it right. The ones that do enjoy more online sales and better candidate pools.
Visit our own Twitter and Facebook from our website: