Month: February 2025

Effective Source Analytics

Posted on by Buyer Advertising

What is Good?

That is the first question we often ask a new client during the Honeymoon phase. After listening to answers ranging from dark chocolate and long walks on the beach to Flamin’ Hot Cheetos and puppy Sploots, we share a laugh, often debate, and then clarify the question: what is a “Good” candidate?

In our industry, there is no greater question to ask a client because the answer will determine how we measure our success together. If your recruiting partner neglects to discuss the definition of source effectiveness, then I’d start asking some tougher questions.

Just like in kindergarten, there are no wrong answers. Some clients think it’s all about the hires, while others give credit to simply passing first-round screener questions. The reality is, classifying a candidate as “Good” is often an aggregate of multiple disposition statuses in your hiring funnel.

From our perspective, since there are numerous variables that affect the actual hiring of a candidate, certainly beyond the control of today’s online sources, including time, benefits, cultural fit, or even a moody hiring manager, it’s best to focus on multiple indicators to judge source ROI.

This can get complicated as your agency must know how to track, collect, combine, analyze, and report on a combination of sources and down-funnel data to be an asset to your organization. Without this level of granularity, you are simply spending money indiscriminately, and no one wants that except for the job boards.

At Buyer Advertising, we will never assume what “Good” means to you. If we did, then we’d be bad at our jobs. Want to know more about our unique approach to source analytics or simply curious about puppy Sploots? Contact us today. We’ve got some questions for you too.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

The Power of the Ad Agency Relationship

Posted on by Buyer Advertising

Seeking a New Relationship?

I was talking to a client the other day about the power of relationships, and she shared a funny anecdote. She said she once worked for a large ad agency in NY and had a boss who told her that the client/agency bond should be so strong that if your client ever wound up in jail, you should be the first person they call for help. Now, obviously, this is an extreme and humorous example of the importance of relationship building in support of our client’s success, but the sentiment of the story is 100% accurate.

In today’s day of what seems like endless agencies morphing into self-serve, cloud-based SaaS vendors, take heart that a few of us in the business still believe in the importance of serving our clients with insight, expertise, urgency, compassion, and above all else friendship, as we help them succeed.

Why Partner with Us:

  • A dedicated agency that becomes an extension of your team
  • An experienced partner with a history of supporting similar clients
  • Experts in optimizing recruiting processes and technology
  • A resource to recommend, set up, and optimize your tech stack
  • A media-agnostic partner that removes the guesswork from advertising
  • A trusted partner to devise hiring strategies based on goals, time, and budget
  • Experts in Employer Brand development
  • A conduit to stay up to date on recruitment trends
  • A resource for supply, demand, and relocation data
  • An advocate to negotiate on your behalf
  • A support team that services media, technology, and integrations
  • A safeguard against investing in underperforming solutions
  • An advocate that improves ROI with analytics
  • A wall between you and aggressive third-party marketers
  • A financial resource to simplify and consolidate billing
  • And a…trusted friend

So, if you seek a true partner who still believes in the power of relationships and the importance of holistically helping clients win, regardless of the challenge, contact Buyer Advertising today. And if you need help getting out of jail, too, don’t worry; I know a guy.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands and our industry leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Is it Time to Rethink Job SEO?

Posted on by Buyer Advertising

Greetings Organic Humans,

With the new ChatGPT built-in search feature, one must ask, is optimizing your career site to capture more AI-driven candidate traffic possible? Should we worry about it now or wait to see what happens? And are the AI-powered robots going to be benevolent leaders? OK, that last one might be premature. However, Buyer Advertising does have answers to the first two questions, and we are optimistic about the third one but are still preparing contingency plans.

Here is the reality.

  1. ChatGPT (and its brethren) still uses conventional spiders to index content from the web.
  1. The chat interfaces can now link directly to third-party websites, including specific job posting pages.
  1. Links generated by ChatGPT contain a conventional utm_source of “chatgpt.com” and many other AI search models, including Gemini, Perplexity, and Phind, will pass along referrer data so this traffic can be identified (DeepSeek and Claude unfortunately do not).

Even though AI is conducting the search, SEO fundamentals still reign supreme. These include the importance of high-quality, organized, evergreen content, logical URL structures and site maps, semantic HTML and content tags, accessibility, load speed, and mobile responsiveness, just to name a few of the strategies used by leading career sites today – of course all Buyer Talent Engine clients :-).

One area of opportunity we see is tailoring your career site content to offer answers to common conversational queries based on the propensity of ChatGPT questions (think FAQs page). As additional data is collected, there will be more actionable strategies to boost visibility with the AI search models if you know where to look.

With that said, the good news is that if your career site already applies all the best SEO practices today, then you are prepared for the growing AI-generated candidate search traffic tomorrow. The bad news is that most ATS-powered career sites lack these fundamental SEO practices, putting your organization at a significant disadvantage, regardless of AI.

At Buyer Advertising, we are keeping a close eye on how AI is reshaping job search behavior and actively gathering, analyzing, and developing strategies based on data patterns identified with our Buyer Talent Engine enhanced source analytics. Contact us to learn how we can future-proof your recruiting strategy today because tomorrow is just around the corner.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.