According to a report by the National Association of Colleges and Employers, 8.3% of employers plan to add new graduates to their employee roster in 2015 . Clearly, the combination of a solid college education and experience are coveted by most employers. While some recent graduates may not have obtained much work experience, their skills and freshness are still traits that most employers want in order to strengthen their companies. While recruiting and hiring recent college graduates is nothing new, there are new methods to ensure that you hire the best.
Waiting for prospective candidates to knock on your door is not one of those methods. Instead, you must think about how you can engage this young talent to build a strong foundation for your company. Employers in NACE’s survey are catching on to what it takes to use social media as a recruitment tool. You can avoid struggling with these methods of communication by utilizing the following tips to optimize your company’s social media presence and connect with young talent.
Build an Online Employer Brand
If you have not already done so, begin posting information about your company’s culture that features recent college graduates hanging out. Prominent social media platforms are excellent ways to introduce your company. Go beyond job listings and post company events and employee photos. Blogs written from the perspective of current employees can indirectly convey to college graduates why your company is the greatest place to work.
Make Personal Connections
Introduce the names of real people behind corporate HR social media accounts. For instance, @GreatCoJobs can include a line with names of people who update your Twitter account. Another example is for each person to have their own accounts, such as @StanAtGreatCo and @MaryAtGreatCo.
You can also humanize your company’s social media presence by granting people handling different accounts the freedom to interject their own observations and personality into updates.
Leave job postings listed on your corporate website and use social media to give followers something that is not readily available. Contests, impromptu virtual meetups and behind-the-scene peeks at your company are diverse ways to make meaningful connections.
Invest energy, time and strategic thought into recruiting the best new graduates. Your company could reap the payoff for years to come.
In this current employment market, cream-of-the-crop recruits are in high demand. Now more than ever, organizations must be prepared to compete globally to hire the top talent.
The Internet is the most widely used tool for jobseekers in search of prospects. Those who know they have the goods to offer have so many choices when it comes to finding the right employer. How is your organization going to compete for the individuals who can give your business a cutting-edge advantage?
Search Engine Optimization and Inbound Marketing are the name of the game. Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5% . Companies must rank high on the most widely used search engines in order to be found quickly. Ranking high on these search engines does not happen by chance. There must be a strategic marketing plan in place to position your company for success.
A strategic Inbound Marketing approach is comprehensive, and the results are measurable. When your organization utilizes this critical business strategy, there will be impressive results. The best of the best will start knocking on your door.
A strategic marketing approach must be ongoing. It is not a one-time solution, so working with a reputable Inbound Marketing company is crucial. Search engine algorithms change frequently, so experienced Internet marketing specialists are equipped to adjust the strategy to meet any challenges. Staying on the cutting edge of recruiting top talent is essential to your company’s bottom line. Money spent on marketing is certain to yield a high ROI.
Your Internet Marketing specialist will design a comprehensive strategy. They will then optimize your website and all of your content distributed online. Any adjustments that need to be made will be discussed with you and your firm. The real key to a great Internet marketing strategy is consistency.
These specialists are able to analyze what works and tweak the strategy to best work for your recruiting needs. At any given time, your organization will be able to see how many visitors are landing on your site, what practices are working and what strategies need to be changed. As an organization, you don’t have to worry about these details. Let a skilled, reputable Internet Marketing firm bring in the goods.
Did you know that global mobile data usage increased by 80 percent from 2013 to 2014 ? It’s no secret that an unattractive company website is bad for business, but in today’s mobile age, even the most attractive design is worthless if it doesn’t look as good on a phone as it does on a computer. Responsive design, the practice of making a website easy to view and navigate across multiple platforms, is becoming critical to productivity, from hiring to employee satisfaction.
Keeping a Modern Image
Any company with an outdated image is going to have a harder time attracting new hires. Having a website that looks and reads perfectly on both desktop and mobile platforms shows new hires that you understand the needs of a changing market and are quick to adapt.
With an increasing number of prospective hires job hunting from mobile platforms, job openings that can’t be viewed and researched from a tablet or smartphone are going to go unnoticed by tech-savvy talent. Maximize your impact by making your careers page and job listings easy to find regardless of the viewing platform. Highlight your company’s mission statement and show off the benefits of working for your company in a concise and attractive manner.
Counter-intuitive applications and post-hire forms are a quick way to frustrate good talent into procrastinating or worse, looking elsewhere. Make sure your resume submission system, applications and any forms you need after a job is offered can be viewed and filled out on each platform without frustration. Adding a way to save progress and return to it later is a nice touch that won’t go unnoticed.
Optimize Training and Employee Portals
Poor training and employee portals leave staff as dissatisfied as managers. Tidy and accessible materials, login and upload abilities make productivity possible whether an employee is in the office or waiting at the dentist’s office. As readability and search-friendliness are crucial for responsive design, it may make your materials more intuitive and effective overall.
While responsive design is a way to stand out today, it’s rapidly becoming essential for any company hoping to attract and retain top talent. Invest early, test extensively and watch your HR productivity soar.
Recruiting top talent to your organization requires a lot more these days than an ad in a newspaper or a posting on a real or virtual bulletin board. Your organization must truly engage with past, present and future clients and employees to get word out about who you are and what you need. Staying on top of the latest trends for recruitment marketing will help to ensure that you get the tech-savvy, highly skilled and creative staff members you desire.
Taking to the Skies
One of the leading trends in recruitment marketing is the use of cloud services. Organizations like yours are using the cloud for activities related to hiring, recruitment and retaining of staff. Some ways you can use the cloud include storing of resumes and references.
Creating Online Communities
The creation of online communities allows you to directly engage with potential candidates. Applicants can post questions to be answered by members of your team. Your current staff can also use these forums as a way to engage with one another, especially if your organization has staff around the state, country or world.
Establishing Digital Recruitment Strategies
If you’re looking for new team members that are attuned to technology and communication, you need to market yourself digitally through social media. Today’s applicants are increasingly looking to websites such as Twitter, Facebook and others to find out about potential opportunities for employment. Make yourself known so that qualified candidates can easily find you.
Shifting to Mobile Marketing
Members of Generation Y, Generation X and even the Baby Boomers are trending away from the use of desktop and laptop computers. Instead, they are using tablets and smartphones to conduct their communications, Internet searches and quests for employment. Optimizing your website for use on mobile devices will help applicants navigate through your application process more easily.
Engaging through Social Media
Building an online community on social media is another must-do for recruitment. Above and beyond posting your job openings, you should also use social media to build a following of customers and add to your contingent of partners across many industries.