Month: March 2025

Meet Taylor LaCasse – Relationship Development Associate

Posted on by Buyer Advertising

Introducing Taylor LaCasse, our Relationship Development Associate at Buyer. Read her reflections and experiences after joining the Marketing and Partnerships team.

Taylor recently joined our Marketing and Partnerships team as a Relationship Development Associate at Buyer. Taylor brings unique knowledge as someone who has worked in healthcare Talent Acquisition and understands the nuances and challenges TA faces today. With a genuine passion and care for helping others, Taylor’s commitment to fostering meaningful relationships aligns perfectly with our team’s mission. We are confident that her skills and insights will help us continue to grow and strengthen our partnerships across the industry.

We asked Taylor some questions after a few months of being on the team, and this is what she had to say:

What led you to where you are today in your career?

“I graduated from the University of New Hampshire with a Bachelor of Science in Health Management and Policy, focusing on Public Health, and a minor in Psychology. While my background is in public health, my career began in healthcare recruiting, ultimately leading me to recruitment advertising and marketing. This journey sparked my passion for helping companies attract top talent through strategy and creativity. My foundation in healthcare and psychology has shaped my approach, allowing me to build strong relationships and bring a unique perspective to recruitment marketing.”

How was your job search experience, and what ultimately led you to Buyer Advertising?

“It was underwhelming, with antiquated application processes and lack of communication from employers. As a healthcare recruiter, I saw these talent acquisition challenges firsthand. While I enjoyed the fast pace, I grew more interested in solving recruitment issues from a broader perspective. This led me to Buyer Advertising, where I now use my recruiting experience to help HR and TA professionals improve their strategies for lasting success.”

Now that you’ve been in your role for a few months, how has it been working at Buyer?

“My first few months at Buyer Advertising have been an exciting learning experience, filled with opportunities to explore employer branding, campaign strategy, and creative ways to connect companies with talent. I value how Buyer encourages new ideas and growth. It’s rewarding to consistently help clients enhance their candidate experience, build stronger employer brands, and achieve long-term success with data-driven strategies that improve pipelines and reduce costs.”

What are a few personal tidbits about yourself you’d like to share?

“Outside of work, I love staying active—whether taking Pilates classes with friends or going for long walks around my neighborhood in South Boston. My favorite place in the world is my beach house in Scituate, Massachusetts. It’s where I’ve made some of my best childhood and adult memories with my family.

Family and relationships are at the core of who I am, which also translates into my professional life. Growing up in a large Italian family, I’ve always valued strong connections, meaningful conversations, and quality time with loved ones. Sharing meals and experiences has always been a big part of my life, which is why I love exploring new restaurants. In my current role, I bridge my innate passion for building authentic connections, understanding people’s needs, and helping them find the best solutions.”

Please join us in welcoming Taylor to the team! We look forward to seeing her contribute to our collective success and are excited about the fresh perspectives she will bring.

It’s Expensive to Build an Employer Brand, Right?

Posted on by Buyer Advertising

Truth be Told_Banner Blog_JG-Feb2025“Yep, It’s Made with Bits of Real Panther So You Know It’s Good.”

Many of us fall victim to perception versus reality, equating high cost with high quality. We cling to this belief as we ignore examples to the contrary, like an expensive Rib Eye that was tougher than expected, or a luxury car that left us stranded, or that “must have” designer handbag with the frayed edges after just six months. When expensive things go bad, we often brush it off instead of learning from the experience because hey, expensive still means quality, right?

When it comes to advertising, I’m going to let you in on a little secret. You don’t need to spend big money to create a great Employer Brand. I know this because I’ve been creating Employer Brands for more than 30 years, and I can honestly tell you that cost is not indicative of creativity, or authenticity for that matter.

If you’ve recently shopped Employer Brand development with a recruitment marketing agency or one of those new employer branding firms, usually from overseas, you may have noticed that the quotes can get up there, typically in the hundreds of thousands of dollars. Furthermore, many of those firms promote rigid processes that rely on multiple layers of qualitative and quantitative research, and they tell you that if you don’t follow this proven methodology, you are doomed to fail.

This one-size-fits-all creative approach is simply not true. Don’t get me wrong, if you insist on going cheap, your brand will be unoriginal or uninspiring at best. However, if you allocate a respectable budget (it’s less than you might think) for a creative team to do what they do best, and arm them with the necessary insight, a good ad agency will be able to produce an authentic Employer Brand at a reasonable price.

The truth is the success of your new Employer Brand relies on the creativity of your partner agency and the information you give them. That means we need you to share as much as you can about your goals, brand pillars, target audience personas, brand standards, and above all, your Unique Selling Proposition (we can only make up so much😊). This may sound like a lot, but here’s where it gets interesting.

It’s our experience that most of our clients already possess a large degree of this information and if you know the right questions to ask, you’re halfway there. That saves you money because most of the expense in Employer Brand development is tied to the amount of research required to fill in the blanks, and to hedge your bets you guessed right.

So, if you appreciate the finer things in life like Brian Fantana from “Anchorman,” but now don’t feel compelled to overspend on your new Employer Brand, increase your odds of success from 60% to 100%, every time with Buyer Advertising, for less than you might think.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.