Category: Source Analytics

Indeed Is Updating Its Job Feed Policy

Posted on by Buyer Advertising

Feeding The 800lb Gorilla Is About to Change    

I’m told Indeed will be notifying customers shortly that all new single source job feeds will have to originate from what they consider the source of truth, the customer’s Applicant Tracking System. Existing clients utilizing third-party job feeds are safe for the time being. However, this is going to be a big PITA for major job distributors, programmatic media vendors, and solutions like Buyer Talent Engine, which currently feed jobs to Indeed on behalf of their clients.

Why you ask? We function as middleware between the ATS and job boards for many reasons, including programmatic media management, comprehensive source tracking, updating job titles, pay and locations, one-click-apply integrations, and customizing and correcting brand problems that Applicant Tracking Systems are unable to resolve. With this policy update, it is our understanding we will have to wait for post-delivery to manage the job content and hope we can still make the necessary changes.

Indeed has stated that this isn’t going to be an issue because they will allow all advertising partners unrestricted access to clients’ job data via an API, but we have questions and so far have not been told much beyond “look at the supplied API documentation, and perhaps exceptions will be made.”

So why is Indeed doing this? One guess is they are cleaning up problems resulting from a massive amount of redundant and/or messy job feeds. Another guess is they are creating a closed loop system that consists of direct interaction with their customers and Applicant Tracking Systems, limiting exposure to third-party influencers, competition, and analytics not in their favor and eliminating the programmatic advantages from Indeed. Let’s hope I’m wrong about the second guess, as Indeed, being the number one job board on the planet has been good for us and is a valuable solution for our clients.

At Buyer Advertising, we are preparing for this new requirement while we continue to feed the 800lb Gorilla. Let’s just hope we don’t get bit.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Diversity Matters

Posted on by Buyer Advertising

Does Your Agency Have a Diverse Mindset?

Diversity matters in all aspects of life including recruitment marketing. The other day, we had a performance meeting with one of the largest job boards on the planet and they revealed an interesting stat about our purchasing history with them.

After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offered by this board on behalf of our clients. That means while most agencies were concentrating their clients’ dollars primarily on traditional job postings, Buyer Advertising was consistently spending our clients’ dollars across all product offerings casting a wider net and increasing candidate results.

Why do this when it must have been easier to take a client’s money and to simply dump it into one product? Well in advertising, like life, diversity is good, and our metrics show that diverse media buying significantly achieves better results.

At Buyer Advertising, our philosophy has always been to develop, uncover and utilize the most diverse combination of recruiting solutions to create the most efficient way to connect our clients with quality candidates. So, if you think being ranked the best in product diversification within a single job board is impressive, just imagine what we do beyond that.

Ask around (not our competitors, they lie 😊), and you’ll hear Buyer Advertising has always been an early adopter of diverse and emerging recruiting solutions from Job SEO, Programmatic Media Buying and Track-to-Quality Metrics to Virtual Recruiting Assistants,  Behavioral Display Advertising, and AI-Powered Sourcing and Screening.

Our commitment to diverse recruiting strategies is an integral part of our agency culture, but what else would you expect from the agency with the half Irish, half Chinese, Jewish guy from the suburbs of Boston. Contact us today to learn how Buyer Advertising can infuse the power of diversity into your recruiting efforts.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.