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“Google it!”— The growing solution for job hunting.

google for jobsGoogle for Jobs has been in the recruiting space for close to two years now. Emerging as the sleeping giant, eager to recapture the millions of job seekers who have made Indeed the number one job board today, Google for Jobs aggregates listings from job boards and careers sites and displays them prominently within Google Search.

Astonishing Results

According to our latest Talent Engine source analytics, on average, we’ve seen a whopping 441% increase in applicants and an 850% increase in hires from Google for Jobs when comparing Q1 2018 to Q1 2019 results for our clients.

What many organizations don’t realize is that in order to achieve similar results, your career site must be configured correctly for Google for Jobs to notice your content. Items include: job content, site structure/tags, even site maps—all need to be set up specifically for Google for Jobs to index your postings.

Buyer’s Talent Engine

We’re here to help. Our hiring platform, Talent Engine, is readily built to ensure your job postings meet the requirements of Google for Jobs and traditional SEO, ensuring you more quality candidates from Google than any standalone ATS.

We’ll Position You For Success

Google for Jobs is just one of many recruitment strategies that Buyer leverages to ensure our clients’ success. We are committed to staying ahead of industry trends and utilizing every opportunity for our clients to recruit top candidates. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions that deliver results no matter the budget.

About Buyer

Buyer provides custom talent solutions that deliver the right candidates critical to our clients’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, we’re confident we’ll exceed your staffing expectations.

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Here’s the Pitch: Sell your jobs with dynamic job descriptions

You only have seconds to pique the interest of your next great hire online. It’s time to implement dynamic job descriptions that transform traditional, text-heavy descriptions into visually appealing content.

dynamic 3

Create dynamic job content with the user experience in mind. Include video, infographics and copy call- outs to quickly bring life to your posting while providing a visual representation of your company’s personality. And, leverage ratings, reviews and employee testimonials to give candidates first-hand knowledge about your organization; quickly separating your opportunity from the competition.

We’ve Developed Dynamic Content with Great Success

As an example, we recently executed online dynamic job descriptions for a large, not-for-profit health system in New York who experienced a 44% increase in completed applications for Home Care, Hospice and Managed Care Nursing jobs.

Dynamic job descriptions are one of many innovative solutions Buyer utilizes today to ensure our clients’ success. Let us help you stay on top of trends and best practices in an ever-evolving recruitment environment. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions that deliver results no matter the budget.

About Buyer

Buyer provides custom talent solutions that deliver the right candidates critical to our clients’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, were confident we’ll exceed your staffing expectations.

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Interview with a Bot: The Emerging Advantages of AI in Recruitment

 

AI graphicWhether you call it Siri, Alexa, even Olivia, Artificial Intelligence comes in many forms and is re-shaping how we use technology to simplify the world around us.  Artificial Intelligence (AI) is when machines demonstrate seemingly natural intelligence that imitate humanlike functions—conversation, problem solving, learning, etc. Continuing to evolve, AI has made its way into the world of Human Resources. In fact, AI is now being used to analyze applicant data to efficiently narrow down candidates, to facilitate consistent contact with candidates to prevent application drop off, and to automatically schedule and confirm candidates for interviews without the need for human intervention.

We’ve Been Testing AI with Surprising Success

As an example, MJHS, a large not-for-profit healthcare system and client of Buyer, recently experimented with an AI assistant, powered by the tech start up, Paradox Olivia, to simplify the screening and scheduling of candidate interviews for one of their hiring events. Results were impressive with an astounding 77% increase in event registration, a 100% interview acceptance rate and a 60% decrease in cost per applicant acquisition when compared to previous hiring events. Based on this success, we have committed to further integrate AI technology into additional hiring solutions for MJHS and other Buyer clients.

Let us Future Proof your Next Recruitment Strategy

AI is just one of the many solutions that Buyer is leveraging today to ensure our clients’ success. Contact Michael Wishnow at 978-985-1163 or mwishnow@buyertalentsolutions.com to learn more about our customized recruitment solutions that deliver results no matter the budget.

About Buyer

Buyer provides custom talent solutions that deliver the right candidates critical to our client partners’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, we’re confident we’ll exceed your staffing expectations.

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Disadvantages of a “Tortoise Mindset” Within the Hiring Process

image_016Do you remember the old adage from Aesop’s Fables, “slow but steady wins the race?” Not a bad philosophy to live by the majority of the time, however, you probably shouldn’t apply this advice to your company’s hiring process especially when you consider the toll it will take on the “candidate experience.” Research has found that companies need an average of 23 days to screen and hire new employees, which is up from 13 days in 2010 [1]. While it’s obviously important to be thorough throughout your hiring process in order to avoid costly mistakes, if the process runs too long, your company could potentially lose out on some of the best talent that’s out there.

Negative Perceptions

The longer the hiring process, the more frustrated candidates become – which will inevitably lead to negative perceptions about your company. In addition, the impression you leave may have a ripple effect on future candidates. A Robert Half study revealed that when forced to endure a lengthy hiring process, nearly 40 percent of job seekers lost interest in the position and elected to pursue other opportunities. Additionally, more than 30 percent indicated that a drawn-out process made them question whether the employer was good at making decisions in other areas of their business [2].  Many candidates view their first and only interaction with a company (during the recruitment process) as a significant indicator of what it’s like to work there – so, if it is poor, then the likelihood of applying in the future is further diminished. Talent acquisition teams trying to build a “talent community” will certainly feel this impact.

Decline in the Quality of Hire and Other Side Effects

You might assume that taking more time to make a hiring decision would result in better hires. While that might be true in some instances, it could also precipitate a falloff in candidate quality due to the fact that top candidates will take themselves out of the running and go elsewhere.  The longer the review process takes the more insecure and disillusioned your best candidates will become.  The top 10 percent of candidates are often gone from the marketplace within 10 days [3]. This is an undeniable reality. The speed at which you engage your candidates is critical when competing head to head with talent competitors. Beyond the obvious fact that you may lose some great candidates along the way, there are some potential side effects which will be felt in other areas of your business including a slowdown in innovation, production schedules, product delays, employee morale, revenue generation and a fatigued work force.

The Buyer Conclusion

Clearly, there are numerous ways in which a slow hiring process will do damage to your company from a recruitment as well as a business standpoint. Fortunately, just by making some minor adjustments, you can improve your situation quickly and rather dramatically. The easiest and perhaps least disruptive steps that can be taken to shorten your hiring cycles merely involve better communication. Did you know that approximately 75 percent of workers who utilize a variety of sources to apply for jobs never hear back from employers [4]? By keeping candidates informed and involved in the process, your organization portrays itself as effective, efficient and considerate of the people they want to join. Maintaining communication with candidates throughout the hiring process should be a priority and is the foundation of a positive relationship with current and future employees.

If you are interested in learning more about how Buyer can help streamline your hiring process, I’d love to hear from you. Contact me, Michael Wishnow, Vice President of Relationship Development, at mwishnow@BuyerAds.com. I can also be reached by my mobile (978) 985-1163 or direct at my office (857) 404-0864.

 

 

[1] https://www.wsj.com/articles/how-to-deal-with-a-long-hiring-process-1453231053

[2] http://www.businessnewsdaily.com/9330-quick-hiring-process.html

[3] https://www.eremedia.com/ere/the-top-12-reasons-why-slow-hiring-severely-damages-recruiting-and-business-results/

[4] https://www.eremedia.com/tlnt/best-ways-to-communicate-with-job-candidates-in-the-social-media-age/

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How Technology is Changing Human Resource Management

image_10Technology is changing every sector of the economy at a rapid pace. One of the biggest changes is in the way that information is shared. When human resources managers are seeking to recruit staff members, post jobs or keep track of applicants, technology is interwoven throughout every process. Consider these three ways in which technology is changing the way that your organization finds, evaluates and trains new people to work in your organization.

Recruiting Through Social Media

More than 92 percent of human resources officers report that they use social media as a recruitment tool [1]. Most adults actively participate in at least one social media network. Human resources teams can post job openings through a variety of methods on social media. They can use a person’s university affiliation, experience, likes and interests on social media as recruitment techniques. Social media also allows for the implementation of viral recruiting techniques. For example, if your company has dozens or hundreds of seasonal jobs to fill, shares and retweets on social media are fast ways to recruit the staff you need.

Digital Job Postings and Applications

Long gone are the days when you had to fax a job advertisement to the newspaper, wait for them to print it and then wait for applications to come in through snail mail. You can now use technology to almost instantaneously deliver job postings to dozens of recruitment websites, university posting services, professional networks and social media outlets. Applicants do not have to carefully print their applications. They can deliver them to you through your platform or send them electronically through email, allowing you to get responses within minutes of posting an opening.

Information Storage and Retrieval

When your recruitment strategies on social media are successful, you could end up with hundreds of applications. Technology facilitates the storage and retrieval of all of this information. When you have another, similar job opening, you can refer to your database and see which qualified applicants might fit the bill. Cloud computing makes it easy and cost-effective to store a great deal of digital information for recruiting.

[1] http://www.gethppy.com/hrtrends/technology-changing-human-resource-management

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Using Rewards & Recognition to Shape a Successful Company Culture

image_09When employees come to work on time every day, stay until the work is completed and do the job well, they deserve more than just a paycheck. Recognizing an employee’s contributions to the workplace plays a considerable role in retaining the best members of your staff. The cost of losing an employee is about one to two times his or her annual salary [1]. Consider these ways in which retaining employees through recognition and rewards is good for your bottom line and your corporate culture.

Motivation

Earning a reward, even something as simple as an “Employee of the Month” mug or a sticker for the employee’s ID card, motivates that person to continue performing at a high standard. When an employee is given a reward that is tangible and visible, other members of your workplace will see the reward. These awards could be given out monthly, quarterly or annually. This regular issuing of rewards could motivate additional members of your staff to up their performance levels in hopes of earning their own recognition.

Acknowledgement

While a private “good job” on an employee evaluation is helpful, sometimes a public acknowledgement of exemplary work is even more important and empowering to your employees. You do not have to go overboard or make a big deal, which could cause workplace resentment, but it is important to make a public acknowledgement about the contributions of employees when they go above and beyond your expectations. A moment at a monthly staff meeting for acknowledging and recognizing superior performance shows your staff that their work has not gone unnoticed.

Retention

Employees who are rewarded and recognized for their work are likely to remain in your organization. These people may become known in your workplace culture as rock stars and the go-to person for expertise and advice. Even if these well-recognized people do not become executives, they will continue to be a source of pride and inspiration for your corporation. Employees who feel valued and excited to come into work each day, anticipating recognition for their efforts, will stay at your organization for the long term.

 

[1] http://www.cio.com/article/2868419/careers-staffing/how-to-improve-employee-retention.html

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What is the Future of Applicant Tracking Systems in Recruiting?

image_16In today’s competitive economy, employers still hold the edge when it comes to filling a job that pays well and offers great benefits. These openings could attract dozens, perhaps hundreds or even thousands of applicants. Sorting through so many applications could take all of your time, which is why applicant tracking systems in recruiting are so important. As many as 50 percent of mid-size employers use these systems while up to 90 percent of large corporations use them [1]. Consider these ways that applicant tracking systems could be of use or change in the future.

Improving the Quality of New Hires

Applicant tracking systems in recruiting will continue to provide an opportunity to boost the quality of the new hires that you bring into your corporation. These tracking systems can help you to use pre-identified standards, such as certain programming languages in computer systems jobs or fluency in Spanish for sales jobs. The automatic selection of candidates with the ideal qualifications helps you to avoid wasting your time reading through applications of people who do not have what you are seeking in a new hire.

Complying with Laws

Now and into the future, you will be able to use applicant tracking systems in your recruiting procedures to comply with local, state and federal hiring requirements. For example, if your organization were to receive a complaint about the recruitment or hiring practices, you could refer to the data collected by your applicant tracking system to back up your practices and provide key details about the numbers of applicants and their demographic information.

Instantaneous Messaging with Applicants

When a fantastic application comes into your tracking system, you may want to contact that person right away and have the individual come in for an interview. The future of tracking systems will allow for instant messaging or calling of the applicant. Being able to quickly contact a fabulous candidate gives your organization the best chance of adding that person to your organization instead of letting the person slip through the cracks and end up with one of your competitors.

 

[1] http://www.hireright.com/blog/2014/02/four-key-benefits-of-an-e-recruiting-solution-ats-applicant-tracking-system/

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Building a Strong Company Blog By Including Employees as Authors

image_08Including your employees as authors on your company blog helps to build a stronger company culture. The different voices that your employees have to offer also provide your blog with a wider perspective and range of writing styles. According to Marketeer, corporate blogs with 15 posts per month generate an average of 1,200 new leads [1]. Allowing more people to participate in blog authorship can expand your reach even more.

Offering a New Perspective

Each employee in your company offers a new perspective on what it means to be a member of the organization. Writing from the same perspective all of the time can be boring to your audience. If every blog is written by the CEO, your readers will have no way to know what the rest of the people think. Allowing different employees to author blog posts shows that you value every member of your company equally. Including various employees at different levels of your company also demonstrates that every person’s voice is respected.

Exploring How Employees Joined Your Company

Companies often seem like impersonal, huge entities to the public. Including employees as authors on the company blog provides a more personal view of what happens in your company. Employees can explore their career history and how they came to be a member of your business. Each person’s career takes a different path, and this sort of biography can be fascinating for your loyal customers and business partners to read. This information also shows how your employees have the skills and experience to do their jobs.

Highlighting Employee Work

While the general public and even the other workers at your company know what the CEO, CFO and COO of your company do, they might not have a good idea of what your business analysts, customer support staff or human relations coordinators do on a daily basis. Allowing your employees to write blog posts about how they contribute to your organization highlights the fact that your company would not be what it is without everyone there working together to help the entire business succeed.
[1] http://marketeer.kapost.com/corporate-blogging-stats/

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Recruitment Strategies for Finding Candidates with Strong Communications Skills

image_20No matter which industry your organization is in, communications skills are critical to success. According to a survey of 600 employers in the tech industry, communications skills were the most important factor in hiring [1]. Every interaction with a potential customer can be made or broken by the quality of communications skills offered by your employees. When recruiting candidates, consider these three strategies for assessing and finding each person’s skills at communicating in the workplace.

Applicant Testing

Applicant testing is a good recruitment strategy for finding people who have strong vocabularies and written communications skills. As a part of an application to work in your organization, you can include a series of questions that require a written response. These could be solutions to a problem commonly faced by your organization or a subjective, situational question about how to handle an issue with a client. These answers will give you an idea of how the candidate communicates in written form.

Group Interviews

Group interviews are an excellent recruitment strategy for determining a candidate’s communication skills. During a group interview session, you can evaluate the candidate’s vocabulary. Consider whether the person directly answers the questions you ask or beats around the bush. You may also consider the tone of replies, such as whether the candidate is too casual or colorful in his or her responses, or whether he or she is too technical for the audience. Group interviews are also a good way to get a read on a candidate’s body language. Straight posture, regular eye contact and appropriate distance and dress are all important forms of communication in the workplace.

Reviewing Past Experience and Checking References

When your organization posts a job opening, you will receive dozens or perhaps hundreds of applications. Check out those cover letters and resumes for signs of communications skills. Poor grammar or excessive use of jargon suggests that a person has poor communication skills. When you find an applicant you are interested in, call his or her references and focus on different types of communications skills, such as oral presentations and written reports.

[1] http://www.mba.com/us/the-gmat-blog-hub/the-official-gmat-blog/2014/aug/employers-want-communication-skills-in-new-hires.aspx

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How Managing Your Organization’s Online Reputation Attracts Better Talent

image_30On a daily basis, one of your customers, employees, or potential job recruits is posting something about your company on the Web or a social media platform. Although the comments may not be accurate, everything that is written online contributes to the public’s opinion of your organization. The novel aspect of social media is their conversational tone: Knowledge sharing takes place through processes including discussion with questions and answers (online forums), collaborative editing (wikis) or storytelling with reactions (blogs) [1]. While you can’t control what customers or potential job candidates say, your organization can respond to posts online.

Many organizations have a social media specialist that is tasked with managing the company’s brand and reputation. This includes responding to online customer complaints, providing factual information when inaccurate information is online, and extending resolutions to unhappy customers.

Potential job candidates often search for reviews online before they make a decision about a job offer. Social media can be a positive tool for your company’s reputation if managed properly.

Enlist your current employees to be brand ambassadors. It is not necessary to forbid employees from posting on social media about your organization; simply providing some guidelines to your workforce can significantly improve what they post online. It is possible to respect their rights while requiring them to protect the reputation of your company.

The top talent has numerous job opportunities available to them. Competition is stiff, so your online reputation can encourage them to join your organization or not to join.

One powerful tool online is employee reviews. People truly take the time to read a credible review. If there are numerous negative reviews by customers, employees, and others, this is a red flag for a potential job recruit. If everyone is saying the same thing, something is probably wrong within your organization.

Being an employer who engages your employees, satisfies your customers, and creates a good corporate culture is the best protection of your online reputation. Top talent will definitely be attracted to a company that has a positive online reputation.

 

[1] https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingsocialmedia.aspx