Category: AI

App of the day or is this the new main course?

Posted on by Buyer Advertising

ChatGPT job Apps

Indeed made headlines the other day with their announcement of the “Indeed Jobs Marketplace” launched as an App within ChatGPT, and we have questions.

No, this doesn’t mean Indeed is the exclusive job provider within ChatGPT. Perhaps that’s coming, but for now, it means job seekers can use the new Indeed App within ChatGPT to search jobs.

Will job seekers take the time to use the App? Good question, as it requires the user to consciously find the App in the first place instead of simply asking ChatGPT to search best-matched jobs across the web.

Are these ChatGPT Apps limited to only large, recognized brands? Nope, anyone can create an App within ChatGPT. It just takes time, development chops, and of course the approval from ChatGPT. And for organizations with little brand recognition, creating a jobs App in ChatGPT could prove to be an expensive long shot.

Are there AEO benefits for ChatGPT Apps? There has been talk comparing early adopters of ChatGPT Apps to getting in on the ground floor of Google SEO, and those willing to create ChatGPT Apps will gain an undocumented advantage with AEO. Some believe this theory to be true because App content is optimized for ChatGPT, but only time will tell, as ChatGPT hasn’t explicitly stated a bias. And with the other LLMs already taking shots at ChatGPT’s soon-to-launch advertising bias, my guess is we will only know by testing.

So, for those first-to-market go-getters willing to invest money to prove a theory right, more power to you. At Buyer, we never shy away from innovative solutions that hold promise, but we always analyze the risks and rewards for our early adopters. Stay tuned as we evaluate this new opportunity with ChatGPT and other emerging solutions in 2026.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Happy New Year. Right?

Posted on by Buyer Advertising

The balloons slowly drift from the ceiling, champagne corks pop, and everyone is dancing. What’s that? It’s January 28, and the party is over. My bad, I didn’t notice the time slip. We’ve been busy prepping our clients for a year of change.

Recruitment advertising diversification is a top priority in 2026 as we steer our clients through the changing sentiment toward legacy partners and prep them to capitalize on emerging solutions including Leoforce, Tink, SonicJobs, JobLeap, Wonderkind, Bandana, Resume-Library, Placed, Resume Wallet, and Boomband, while taking a fresh look at established partner solutions from LinkedIn, did someone say Monster? And the folks at ZipRecruiter who promise to surprise the naysayers this year.

But wait, there’s more. With the promise of OpenAI entering the job board space, obviously leveraging advanced AI to match candidates with organizations and their soon-to-launch SEM in ChatGPT, not to mention the continued growth of Job AEO encroaching on Job SEO, we have our hands full, but we are ready for what comes next and uniquely positioned to capitalize on what the future holds.

With our history of data-driven decision making and an appetite to be at the forefront of what’s next, our agency is on a mission to implement performance-based strategies with these and other new solutions that promise increased competition, improved ROI, and the potential to shake up an industry that has become too complacent. Fueled by this wave of opportunity to diversify even more in 2026, we are excited by the challenge to weed out fact from fiction as we deliver for our clients.

So even though I was late for the New Year’s Eve Party (it is possible no one invited me ☹️), we will never be late to helping our clients stay one step ahead of the emerging world of recruitment communications.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

OpenAI Job Platform Said to Be Launching in 2026

Posted on by Buyer Advertising

Will it Reshape the Hiring Landscape?

OpenAI has announced the upcoming launch of its AI-powered Jobs Platform in 2026. This new initiative promises to bridge the gap between displaced workers and emerging opportunities in the AI era.

OpenAI is positioning it as a direct competitor to established players like Indeed and will leverage advanced AI to match candidates with organizations based on skills, experience, and AI proficiency.

This comes at an interesting time as the concern with AI eliminating traditional roles continues to escalate. This is part positive PR and part logical evolution of AI tech, as OpenAI is aiming to expand economic opportunities through targeted certifications and matchmaking where “knowledgeable, experienced candidates at every level” can connect with roles tailored to the AI economy.

The platform isn’t supposed to be just another job board—it will be an intelligent system utilizing:

  • AI-Powered Matching to analyze resumes, job descriptions, and even predict skill gaps to suggest perfect fits.
  • AI Certifications Program to upskill workers, helping those affected by automation to pivot into high-demand fields.
  • A Focus on Disrupted Workers by prioritizing, helping those losing roles to AI by connecting them with employers seeking AI-fluent talent.

The launch could be a game changer if executed well as many job seekers who have grown frustrated with automated applications and ghosting might find relief in this system that values human-AI synergy. For employers, it could mean access to a pool of certified AI talent, accelerating innovation in sectors like tech, healthcare, and finance.

Should the folks at Indeed or LinkedIn be worried? As of now, I’d cautiously say no as they are both aggressively integrating AI into their ecosystems. However, this will be one of many new AI powered resources coming to market and somebody will disrupt the recruiting industry as history always repeats itself.

As always, we will continue to keep an eye on this anticipated new endeavor and will help our clients navigate the changing landscape of recruitment that’s just around the corner.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Responsible AI in Recruitment

Posted on by Buyer Advertising

When Fast Forward Actually Sets You Back.

The development of AI is accelerating at a pace few could have predicted, except for the brainiacs who move in circles beyond my intellect. New recruitment products are launching daily, each claiming to be smarter than the last, all promising streamlined workflows, better candidate matching, and predictive insights, but are troubles brewing beneath the glassy surface?

The lack of safeguards surrounding how these tools are trained and how data is processed introduces a set of challenges that raise questions about how candidate data is being used, possible AI bias, and, of course, transparency. Without addressing these questions, employers run the risk of integrating tools that not only fail to deliver on their promises but also expose them to liabilities.

Large job platforms and vendors continue to roll out new AI-powered products under the banner of “efficiency,” collecting and repurposing candidate data in ways that benefit the platform far more than the employer. If you don’t understand the full scope of what you’re buying, you could find yourself relying on a system that works against your hiring goals.

At Buyer, we believe trust in innovation matters. That’s why we’ve built measures into our platform to ensure AI is deployed with fairness and accountability, including bias safeguards, data protection for employers and individuals, and transparency explaining how our AI works.

The bottom line is, AI is here to stay, but how it’s deployed will determine whether it becomes a powerful asset or a major liability. The future of your recruitment technology should be built on trust.

Buyer has over 25 years of pioneering experience in recruitment technology, transforming the hiring landscape. Our commitment to innovation is paired with a steadfast dedication to responsible and ethical practices, ensuring secure and trustworthy partnerships with our clients.

We invite you to contact our team today to discover how our tailored solutions can enhance your recruitment efforts and drive success with care.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.