Thanks For the Ride to the Airport!

Our clients are the best. We wouldn’t be who we are today without them, and I am grateful for their business. At Buyer, we hold our commitment to our customers in the highest regard and will always do what’s in their best interest, even if it doesn’t financially benefit our agency in the short term.

Of course, we need to make money, but we will do so by ensuring our clients’ long-term success, rather than profiting from quick gains that run contrary to our ethics. An example of this thinking was when a media partner with a legacy of providing flexible, performance-based purchasing options recently shifted gears and asked agencies to start selling duration-based contracts.

We refrained from discussing how best to facilitate this sales tactic. Instead, we chose to stand firm on media buying that provided the greatest flexibility and minimal financial risk to our clients.

If, in the future, it makes sense to negotiate a duration-based contract with this media and the savings justify the commitment, then, of course, we will reconsider. However, until then, we will continue to protect our clients from unjustified sales tactics.

So, what does this have to do with getting a ride to the airport? Nothing really, other than when you treat clients well and they know you have their back, sometimes they surprise you with a ride back to the airport.

It’s these kind gestures that reaffirm for me why we do what we do at Buyer Advertising. Thanks, Brad, for the lift.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.